Road motorcycle sales finish strong in 2014 but total sales down on 2013
Off road bikes and scooters down again – ATV sales up

Australia’s new motorcycle market ran a solid race in 2014, with total motorcycle, ATV and scooter sales reaching 111,599—only 2.2 per cent lower than 2013 figures.

Road bike sales were strong, increasing 1.5 per cent compared to 2013 and accounting for 39.9 per cent of the total market. Total road bike sales were 44,530. Honda took out top position for sales in this category. Honda’s 9,011 new road bike sales accounted for 22.3 per cent of the total road bike market and also helped Honda become the top selling brand in 2014. Honda sold a total of 24,866 new motorcycles, ATVs and scooters in 2014.

In second place for total sales was Yamaha with 18.3 per cent of the market (20,394). Kawasaki was third with 9.9 per cent (11,024), Suzuki was fourth with 8.7 per cent (9,745) and Harley-Davidson was fifth with 7.7 per cent (8,577).

In the road bike category, Harley-Davidson was the second highest selling brand with 19.3 per cent of road bike sales (8,577). Harley-Davidson was followed by Kawasaki with 13.4 per cent (5,964), Yamaha with 11.9 per cent (5,290) and Suzuki with 6.8 per cent (3,017).

Off-road motorcycle purchases accounted for almost 33.7 per cent of total market sales, with 37,670 Australians taking home a new off-road bike. The popularity of these vehicles has fallen since 2013, with the 37,670 sales representing a 4.3 per cent decrease on 2013 figures.

Yamaha led the market for off-road motorcycles, selling 30.1 per cent (11,356) of the total off-road bikes sold. Yamaha was followed by Honda with 26.2 per cent (9,871), KTM with 15.2 per cent (5,730), Suzuki with 11.7 per cent (4,417) and Kawasaki with 10.4 per cent (3,920).

The ATV market grew by 2 per cent in 2014 (compared to 2013), with a total of 21,723 ATVs sold. The total sales represent 19.5 per cent of the total 2014 motorcycle market. Polaris was the leading brand in the ATV market, selling 27.1 per cent (5,892) of the total ATV sales. Honda was second with 23 per cent (5,007), Yamaha was third with 15.6 per cent (3,391), Suzuki was fourth with 10.2 per cent (2,215) and BRP was fifth with 8.5 per cent (1,853)

Scooter sales continued to decline in 2014, with total sales down 19.7 per cent on 2013 sales figures. Piaggio topped the list in the scooter market, selling almost 16.8 per cent (1,295) of the total 7,676 scooters sold. Vespa came in second with 14.8 per cent (1,140), Honda was third with 12.7 per cent (977), SYM was fourth with 8.7 per cent (670) and Kymco was fifth with 7.2 per cent (550). Scooter sales represented 6.9 per cent of the total motorcycle market.

Total Australian Motorcycle Sales, ATV and Scooter sales combined by Brand

  1. Honda 24,866 -2.2%
  2. Yamaha 20,394 +1.5%
  3. Kawasaki 11,024 -5.6%
  4. Suzuki 9745 -9.9%
  5. Harley-Davidson 8577 +4.4%
  6. KTM 7178 -3.1%
  7. Polaris 5892 +32.4%
  8. Triumph 2855 -5.7%
  9. BMW 2706 +23.1%
  10. CF Moto 2254 -4.7%
  11. Ducati 1988 +_12.2%
  12. Husqvarna 1952 +2.1%
  13. BRP Australia (Can-AM) 1853 -4.7%
  14. Piaggio 1295 -17.7%
  15. Vespa 1140 +19.9%
  16. Hyosung 979 -1.4%
  17. Kymco 933 -37.6%
  18. Aprilia 874 -20.3%
  19. SYM 670 -31.8%
  20. TGB 516 -50.6%
  21. MCI 437 -38.2%
  22. Victory 427 -14.6%
  23. Husaberg 419 -47.2%
  24. Indian 337 +230.4%
  25. Royal Enfield 332 +66%
  26. Daelim 325 -22.8%
  27. Torino 283 +14.6%
  28. Arctic Cat 271 +106.9%
  29. Moto Guzzi 253 +6.3%

Roadbike Australian Motorcycle Sales by Brand

  1. Honda 9011 +0.1%
  2. Harley-Davidson 8577 +4.4%
  3. Yamaha 5290 +32.6%
  4. Suzuki 3017 -19.7%
  5. Triumph 2855 -5.7%
  6. BMW 2639 +25.7%
  7. Ducati 1988 +12.2%
  8. KTM 1448 +55.9%
  9. Hyosung 979 -1.3%
  10. CF Moto 576 -27.9%
  11. Victory 427 -14.6%
  12. Indian 337 +230.4%
  13. Royal Enfield 332 +66%
  14. Aprilia 298 -21.8%
  15. Moto Guzzi 253 +6.3%

Off-Road Australian Motorcycle Sales by Brand

  1. Yamaha 11,356 -1.7%
  2. Honda 9871 -4.3%
  3. KTM 5730 -11.4%
  4. Suzuki 4417 -5.2%
  5. Kawasaki 3920 +5.5%
  6. Husqvarna 1850 +10.5%
  7. Husaberg 419 -47.2%

Australian Scooter Sales by Brand

  1. Piaggio 1295 -17.7%
  2. Vespa 1140 +19.9%
  3. Honda 977 -17.1%
  4. SYM 670 -31.8%
  5. Aprilia 576 -19.6%
  6. Kymco 550 -37.1%
  7. TGB 502 -40%
  8. MCI 437 -38.2%
  9. Yamaha 357 -25.3%
  10. Torino 269 +23.4%
  11. Daelim 223 -26.6%
  12. Vmoto 99 +16.5%
  13. Suzuki 96 +20%
  14. BMW 67 -32.3%
  15. Znen 60 +13.2%
  16. CF Moto 47 -39.7%

Australian ATV Sales by Brand

  1. Polaris 5892 +32.4%
  2. Honda 5007 +1.4%
  3. Yamaha 3391 -16.6%
  4. Suzuki 2215 -4.6%
  5. BRP Australia (Can-AM) 1853 -4.7%
  6. CF  Moto 1631 +0.7%
  7. Kawasaki 1140 +2.2%
  8. Kymco 309 -36.9%
  9. Arctic Cat 271 +106.9%

TOP 10 by Category (excludes ATVs) January – December, 2014 compared with January – December, 2013

Manufacturer

Model

Total

YTD 2014

YTD 2013

% Chg

Kawasaki Ninja 300

2897

3560

-18.6%

Honda CT110X

2867

1489

92.5%

Honda CRF50F

2485

2731

-9.0%

Yamaha TTR50

1999

1808

10.6%

Honda CBR500R

1946

1748

11.3%

Yamaha PW50

1572

1342

17.1%

Yamaha WR450F

1522

1684

-9.6%

Honda CRF110F

1401

1492

-6.1%

Harley Davidson FXSB

1319

748

76.3%

Kawasaki KLX110

1157

882

31.2%

TOP 10 by Category – ATVs January – December, 2014 compared with January – December, 2013

Manufacturer

Model

Total

YTD 2014

YTD 2013

% Chg

Honda TRX250

907

1013

-10.5%

Honda TRX420TM

791

590

34.1%

Polaris Sportsman 570

784

43

1723.3%

Polaris Outlaw 90

581

380

52.9%

Yamaha YFM450FAP

572

484

18.2%

Yamaha YFM350FA

559

392

42.6%

Polaris Sportsman 400

547

424

29.0%

Honda TRX500FM

543

525

3.4%

Polaris Hawkeye 400

528

397

33.0%

Polaris Outlaw 50

513

509

0.8%

TOP 10 by Category  – Road Bikes January – December, 2014 compared with January – December, 2013

Manufacturer

Model

Total

YTD 2014

YTD 2013

% Chg

Kawasaki Ninja 300

2897

3560

-18.6%

Honda CT110X

2867

1489

92.5%

Honda CBR500R

1946

1748

11.3%

Harley Davidson FXSB

1319

748

76.3%

Honda CB125E

963

1218

-20.9%

Yamaha XVS650

914

1029

-11.2%

Yamaha MT-09

910

137

564.2%

Harley Davidson FXDB

734

559

31.3%

KTM 390DUKE

644

172

274.4%

Yamaha MT07L

601

0

100.0%

TOP 10 by Category  – Cruisers January – December, 2014 compared with January – December, 2013

Manufacturer

Model

Total

YTD 2014

YTD 2013

% Chg

Harley Davidson FXSB

1319

748

76.3%

Yamaha XVS650

914

1029

-11.2%

Harley Davidson FXDB

734

559

31.3%

Harley Davidson VRSCDX

594

597

-0.5%

Harley Davidson FXDF

562

707

-20.5%

Harley Davidson FXDWG

511

607

-15.8%

Harley Davidson FLSTF

421

511

-17.6%

Harley Davidson XL883N

397

493

-19.5%

Harley Davidson FXST

381

577

-34.0%

Ducati Diavel

352

363

-3.0%

TOP 10 by Category  – Scooters January – December, 2014 compared with January – December, 2013

Manufacturer

Model

Total

YTD 2014

YTD 2013

% Chg

Piaggio Fly 150

510

516

-1.2%

Honda NSC110

311

294

5.8%

MCI Riviera 50

311

506

-38.5%

Piaggio ZIP 50

272

369

-26.3%

Piaggio Typhoon

268

233

15.0%

Vespa GTS 250

200

197

1.5%

Honda WW150

198

293

-32.4%

Vespa GTS 300 SUPER

191

225

-15.1%

Aprilia SR Motard 125

178

160

11.3%

Vespa PRIMAVERA 150

157

0

100.0%

TOP 10 by Category  – Sports Touring January – December, 2014 compared with January – December, 2013

Manufacturer

Model

Total

YTD 2014

YTD 2013

% Chg

Kawasaki Ninja 300

2897

3560

-18.6%

Kawasaki Ninja 650R

519

122

325.4%

Kawasaki Ninja 1000

196

140

40.0%

Honda VFR800

196

134

46.3%

Yamaha FZ6R

195

357

-45.4%

Suzuki GSX1300R

173

199

-13.1%

Honda CBR650F

112

0

100.0%

Triumph Sprint GT

105

95

10.5%

Suzuki GS500F

98

284

-65.5%

Triumph Tiger Sport

81

84

-3.6%

TOP 10 by Category  – Under 250cc Road January – December, 2014 compared with January – December, 2013

Manufacturer

Model

Total

YTD 2014

YTD 2013

% Chg

Honda CT110X

2867

1489

92.5%

Honda CB125E

963

1218

-20.9%

Yamaha YZF-R15

560

580

-3.4%

Kawasaki KLX150L

278

0

100.0%

Suzuki GW250

252

244

3.3%

Honda CBR250R

199

1580

-87.4%

Suzuki VL250

163

250

-34.8%

Yamaha XV250

160

151

6.0%

Suzuki TU250X

158

212

-25.5%

Hyosung GT250R

132

174

-24.1%

TOP 10 by Category  – Adventure Touring January – December, 2014 compared with January – December, 2013

Manufacturer

Model

Total

YTD 2014

YTD 2013

% Chg

Kawasaki KLR650

498

399

24.8%

Honda CB500XA

370

297

24.6%

Suzuki DL650A

345

311

10.9%

BMW R 1200 GS

338

370

-8.6%

Suzuki DL1000

279

54

416.7%

BMW R 1200 GS Adventure

233

164

42.1%

BMW F 700 GS

206

158

30.4%

BMW G 650 GS

199

156

27.6%

BMW F 800 GS

175

172

1.7%

KTM 1190ADVR

158

65

143.1%

TOP 10 by Category  – Naked January – December, 2014 compared with January – December, 2013

Manufacturer

Model

Total

YTD 2014

YTD 2013

% Chg

Yamaha MT-09

910

137

564.2%

KTM 390DUKE

644

172

274.4%

Yamaha MT07L

601

0

100.0%

Ducati M659

371

366

1.4%

Honda CB500FA

371

475

-21.9%

Triumph STREET TRIPLE

361

439

-17.8%

CF MOTO 650NK

293

161

82.0%

Triumph BONNE T100

250

203

23.2%

KTM 1290SD

224

0

100.0%

Kawasaki Z1000

217

115

88.7%

TOP 10 by Category  – Super Sport January – December, 2014 compared with January – December, 2013

Manufacturer

Model

Total

YTD 2014

YTD 2013

% Chg

Honda CBR500R

1946

1748

11.3%

Honda CBR300R

362

0

100.0%

Ducati 899 Panigale

349

27

1192.6%

Honda CBR1000RR

324

468

-30.8%

Hyosung GT650R

312

350

-10.9%

Triumph DAYTONA 675

261

254

2.8%

Suzuki GSX-R1000

259

277

-6.5%

BMW S 1000 RR

235

252

-6.7%

Ducati 1199 Panigale

218

291

-25.1%

Yamaha YZF-R1

209

272

-23.2%

TOP 10 by Category  – Touring January – December, 2014 compared with January – December, 2013

Manufacturer

Model

Total

YTD 2014

YTD 2013

% Chg

Harley Davidson FLHTK

276

74

273.0%

Harley Davidson FLHX

253

149

69.8%

Harley Davidson FLHRC

214

45

375.6%

Harley Davidson FLSTC

212

250

-15.2%

Yamaha FJR1300

176

131

34.4%

BMW R 1200 RT

142

86

65.1%

Triumph T/Bird LT

124

0

100.0%

CF MOTO 650TK

104

139

-25.2%

Honda CTX700

99

19

421.1%

Honda GL1800

97

123

-21.1%

TOP 10 by Category – Super Motard January – December, 2014 compared with January – December, 2013

Manufacturer

Model

Total

YTD 2014

YTD 2013

% Chg

Suzuki DR-Z400SM

93

114

-18.4%

Ducati Hypermotard

70

31

125.8%

KTM 690SMC

25

22

13.6%

Aprilia Dorsoduro 1200

19

22

-13.6%

Aprilia Dorsoduro 750

15

12

25.0%

Kawasaki KLX250SL

11

19

-42.1%

KTM 990SMT

8

49

-83.7%

KTM 450SMR

5

16

-68.8%

KTM 990ESM

3

7

-57.1%

Husqvarna SM449

2

12

-83.3%

TOP 10 by Category  – Off Road January – December, 2014 compared with January – December, 2013

Manufacturer

Model

Total

YTD 2014

YTD 2013

% Chg

Honda CRF50F

2485

2731

-9.0%

Yamaha TTR50

1999

1808

10.6%

Yamaha PW50

1572

1342

17.1%

Yamaha WR450F

1522

1684

-9.6%

Honda CRF110F

1401

1492

-6.1%

Kawasaki KLX110

1157

882

31.2%

Yamaha YZ250F

1156

1015

13.9%

Yamaha YZ450F

1017

1137

-10.6%

Suzuki DR-Z400E

915

990

-7.6%

Yamaha TTR110

888

908

-2.2%

TOP 10 by Category  – Enduro January – December, 2014 compared with January – December, 2013

Manufacturer

Model

Total

YTD 2014

YTD 2013

% Chg

Yamaha WR450F

1522

1684

-9.6%

Suzuki DR-Z400E

915

990

-7.6%

KTM 350EXCF

630

741

-15.0%

KTM 300EXC

544

551

-1.3%

KTM 500EXC

540

762

-29.1%

KTM 450EXC

454

476

-4.6%

Yamaha WR250R

306

98

212.2%

Kawasaki KLX250S

252

203

24.1%

Husqvarna FE350 husq

251

0

100.0%

Husqvarna TE300

251

1

25000.0%

TOP 10 by Category  – Moto Cross January – December, 2014 compared with January – December, 2013

Manufacturer

Model

Total

YTD 2014

YTD 2013

% Chg

Yamaha YZ250F

1156

1015

13.9%

Yamaha YZ450F

1017

1137

-10.6%

Kawasaki KX250F

758

837

-9.4%

Honda CRF450R

735

1066

-31.1%

Kawasaki KX450F

686

631

8.7%

Honda CRF250R

670

811

-17.4%

KTM 50SX

581

673

-13.7%

Suzuki RM-Z250

485

511

-5.1%

Suzuki RM-Z450

460

458

0.4%

KTM 450SX

405

383

5.7%

TOP 10 by Category  – Fun January – December, 2014 compared with January – December, 2013

Manufacturer

Model

Total

YTD 2014

YTD 2013

% Chg

Honda CRF50F

2485

2731

-9.0%

Yamaha TTR50

1999

1808

10.6%

Yamaha PW50

1572

1342

17.1%

Honda CRF110F

1401

1492

-6.1%

Kawasaki KLX110

1157

882

31.2%

Yamaha TTR110

888

908

-2.2%

Honda CRF125FB

751

251

199.2%

Honda CRF125F

563

198

184.3%

Yamaha TTR125

487

530

-8.1%

Kawasaki KLX140

471

579

-18.7%

TOP 10 by Category  – Farm January – December, 2014 compared with January – December, 2013

Manufacturer

Model

Total

YTD 2014

YTD 2013

% Chg

Suzuki DR200SE

570

632

-9.8%

Yamaha AG200

462

546

-15.4%

Honda CTX200

384

475

-19.2%

Honda XR150L

166

0

100.0%

Kawasaki Stockman 250

164

146

12.3%

Honda XR125L

149

130

14.6%

Yamaha AG100

89

80

11.3%

0.0%

0.0%

0.0%

TOP 10 by Category  – Trail January – December, 2014 compared with January – December, 2013

Manufacturer

Model

Total

YTD 2014

YTD 2013

% Chg

Honda CRF230F

715

876

-18.4%

Honda CRF250L

701

840

-16.5%

Suzuki DR650SE

624

611

2.1%

Yamaha TTR230

486

521

-6.7%

Yamaha XT250

223

189

18.0%

Suzuki DR-Z400S

54

53

1.9%

Yamaha TT250

42

419

-90.0%

Yamaha XT660

36

53

-32.1%

Husqvarna TR 650 Terra

13

210

-93.8%

0.0%

Kawasaki Ninja 300 remains Australia's top selling motorcycle
Kawasaki Ninja 300 remains Australia’s top selling motorcycle