2016 Motorcycle Sales Figures – First Quarter

Motorcycle Sales up in first quarter 2016 (compared to first quarter 2015)
Honda breaks all-time March sales record to strengthen #1 spot on the charts
Yamaha dominate off-road market

The motorcycle, all-terrain vehicle (ATV) and scooter market for the first quarter of 2016 was 1.6 per cent higher than the corresponding period in 2015.  

These numbers include strong growth in off road (3.7 per cent), road (2.8 per cent) and ATV (2.7 per cent) segments of the market.  

Total Market Figures

The total market between January and March 2016 was 24,994.

Of these, 11,576 road bikes were sold in the first quarter of 2016 which represented just over 46 per cent of the total motorcycle, all-terrain vehicle (ATV) and scooter market.

  • Honda was the leading volume manufacturer with 5,512 units sold, or 22.1 per cent of the total market.
  • Honda had it’s best March sales figures ever (it looks as though Australia Post took a large delivery of NBC110)
  • Honda was followed by Yamaha with 4,995 units (20 per cent market share).
  • Kawasaki with 2,684 units (10.7 per cent market share).
  • Suzuki with 2,395 (9.6 per cent market share).
  • Harley Davidson with 2,286 (9.1 per cent market share).
Off-Road Motorcycle Sales Figures
2016 Yamaha WR450F
2016 Yamaha WR450F

Yamaha led the volume race in the off-road motorcycle market with 29.1 per cent of the total sales of 7,832. Yamaha was followed by Honda with 23.4 per cent of sales and KTM was third, selling 17 per cent.

  • Yamaha’s WR450F was by far the biggest selling off-road machine. 
  • Yamaha’s YZ450F and YZ250F also topped the motocross sales category
Road Motorcycle Sales Figures

In the road motorcycle market, Honda was the leading brand, selling 20.5 per cent of the 11,576 road motorcycles sold between January and March 2016.

Harley-Davidson was close behind in second place with 19.7 per cent of the road motorcycle market.

Harley-Davidson was followed by Yamaha with 15.4 per cent of the road market.

  • Ducati’s 959 Panigale was the top selling pure supersports machine by two units ahead of Honda’s CBR1000RR
  • Honda Fireblade was the top selling Japanese 1000cc sportsbike.
  • Honda’s new Africa Twin shot straight to the top of the adventure category charts.
Honda Africa Twin - Image by Trevor Hedge
Honda Africa Twin – Image by Trevor Hedge
  • BMW G 650 GS sales picked up markedly, more than triple the sales the model achieved in the same period last year. And is the third top selling adventure model between the Africa Twin and Suzuki’s DR650SE.
  • Triumph Tiger 800XC was fourth biggest selling adventure bike ahead of BMW’s R 1200 GS and R 1200 GS Adventure.
  • If R 1200 GS and R 1200 GS Adventure numbers are combined then the big GS would be second only to the Africa Twin in the adventure category
  • If not for Honda’s Australia Post contract Harley-Davidson would have topped the road motorcycle sales figures by a handy margin.
ATV Sales Figures

ATV sales were also up on the same period in 2015, with 2.7 per cent more ATVs sold between January and March 2016. Polaris was the largest selling manufacturer in the ATV segment, with sales of 1,139 units representing 26.6 per cent of the total ATV sales. Honda was in second place, selling 23.7 per cent. Yamaha was third with 19.7 per cent. A total of 4,276 ATVs were sold across all brands.

Scooter Sales Figures

In the scooter market, Piaggio led the sales race, selling 22.2 per cent of the total 1,310 units. Honda and Vespa tied for second with 21.7 per cent each.

  • Piaggio Fly 150 the top selling scooter ahead of Honda’s NSC110 and WW150

The popularity of scooters in Australia continues to decline, with first quarter sales down a significant 19.3 per cent compared to first quarter 2015 figures.

Top Ten Motorcycles by Sales Volume
  1. Honda NBC110 – 863 +23.3%
  2. Yamaha WR450F – 529 +155.6%
  3. Kawasaki Ninja 300 – 453 -33.5%
  4. Harley-Davidson XG500 = 395 +79.5%
  5. Yamaha MT-07L = 392 -0.8%
  6. Yamaha YZF-R3A – 384
  7. Honda CRF50F – 358 -24.2%
  8. Harley-Davidson FXSB – 304 -23%
  9. Honda CRF110F – 279 +31%
  10. Honda CRF100 – 270
Top Ten Road Motorcycles by Sales Volume
  1. Honda NBC110 – 863 +23.3%
  2. Kawasaki Ninja 300 – 453 -33.5%
  3. Harley-Davidson XG500 = 395 +79.5%
  4. Yamaha MT-07L = 392 -0.8%
  5. Yamaha YZF-R3A – 384
  6. Harley-Davidson FXSB – 304 -23%
  7. Honda CRF1000 – 270
  8. Harley-Davidson FXDB – 304 -23%
  9. Honda CB125E – 192 -22%
  10. Yamaha MT-09 – 173 -29%
Top Cruiser Motorcycles by Sales Volume
  1. Harley-Davidson XG500 = 395 +79.5%
  2. Harley-Davidson FXSB – 304 -23%
  3. Harley-Davidson FXDB – 304 -23%
  4. Harley-Davidson VRSCDX – 171 -7.1%
  5. Kawasaki Vulcan S – 171 +198.4%
  6. Yamaha XVS650/A – 133 -33.5%
  7. Harley-Davidson FLSTFBS – 115
  8. Harley-Davidson Xl883N – 106 +14%
  9. Harley-Davidson FXDWG – 86 -12.2%
  10. Harley-Davidson FLSS – 84
Harley-Davidson Street 500 tank might only hold 13 litres but 4 litres per 100km fuel economy means a range in excess of 300km
Harley-Davidson Street 500 tank might only hold 13 litres but 4 litres per 100km fuel economy means a range in excess of 300km
Top Adventure Motorcycles by Sales Volume
  1. Honda CRF1000 270
  2. Suzuki DR650SE – 135 -28.9%
  3. BMW G 650 GS – 129 +230.8%
  4. Triumph Tiger 800XC – 99 +15.1%
  5. BMW R 1200 GS Adventure – 92 +24.3%
  6. BMW R 1200 GS – 88 -26.1%
  7. Kawasaki KLR650 79 -33.1%
  8. Honda CB500XA – 78
  9. KTM 690 Enduro – 74 +5.7%
  10. KTM 1190 Adventure R – 62 +47.6%
Top Sports Motorcycles by Sales Volume
  1. Honda CBR500R – 170 -43.7%
  2. Honda CBR300R – 158 -48%
  3. Ducati 959 Panigale – 89
  4. Honda CBR1000RR – 87 -13%
  5. Kawasaki Ninja ZX-10R – 84 +29.2%
  6. BMW S 1000 RR – 60 -22.1%
  7. Yamaha YZF-R1 – 59 -39.8%
  8. Ducati 1299 Panigale – 53
  9. Triumph Daytona 675 35 -44.4%
  10. Yamaha YZF-R6 34 +88.9%
Top Motocross Motorcycles by Sales Volume
  1. Yamaha YZ450F – 243 +42.9%
  2. Yamaha YZ250F – 211 -3.7%
  3. Kawasaki KX450F – 160 +1.3%
  4. Honda CRF250R – 135 -44.9%
  5. Kawasaki KX250F – 135 +0.7%
  6. KTM 450 SXF – 116 +84.1%
  7. KTM 65SX – 110 +31%
  8. KTM 250 SXF – 100 +35.1%
  9. Suzuki RM-Z250 – 100 +26.6%
  10. Suzuki RM-Z450 – 95 -12%
2016 Yamaha YZ450F
2016 Yamaha YZ450F

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