Harley-Davidson goes pink for a cause

Harley-Davidson will be looking pretty in pink this October 12, as motorcyclists take to the roads for the annual Pink Ribbon Motorcycle Ride in Sydney, raising money and awareness for breast cancer research. 

Sponsored by Harley-Davidson, the spectacular annual event is expected to attract thousands of riders and spectators alike. The fundraising event is run by Sydney-based motorcycle enthusiasts Girls Ride Out Inc., with all money raised going directly to the Westmead Breast Cancer Institute.

This year the riders will gather at Club Punchbowl, Punchbowl, with registration from 9am. The ride will depart at 10am, after the Best Dressed Bike and Scooter competition is judged, with riders being joined by celebrity Harley-Davidson enthusiasts. A Fair Day – with fun for all the family – will get underway as the riders set off, including a Harley-Davidson photo booth, motorcycle displays, stunts, rider training, first aid demonstrations and the exclusive PINK ‘Harley Jumpstart’™.

The ride runs through Sydney’s inner west to a half-way checkpoint at Warragamba Dam Visitor Centre for refreshments and a series of trivia questions, before returning to Club Punchbowl for lunch and the remaining Fair Day festivities.

“We’re looking forward to supporting Pink Ribbon Ride for the fifth year running, and encourage as many people as possible to step up and show their support for such a worthy cause – either by taking part in this ride or coming along to the Fair Day, which welcomes anyone who wants to support the initiative,” said Adam Wright, Director of Marketing for Harley-Davidson Australia. “The event is always a great community day with something for everyone – riders, non-riders and kids alike.”

The Pink Ribbon Motorcycle Ride raises money through a small entry fee and donations by riders and pillions, who are also encouraged to get their friends and family to sponsor their participation in the ride.

Selena Thurbon, Founder of Girls Ride Out Inc., said: “2013 was another amazing turnout for the event, with more than 1500 riders helping to raise a total of $81,000 for the Westmead Breast Cancer Institute. Each year I am inspired more and more by the men and women who represent the worthy cause with such passion, by taking part in fundraising during the build-up as well as activities on the day.”

Both female and male riders are encouraged to register for the 2014 Pink Ribbon Motorcycle Ride at www.pinkribbonride.com

Harley-Davidson will be looking pretty in pink this October 12, as motorcyclists take to the roads for the annual Pink Ribbon Motorcycle Ride in Sydney, raising money and awareness for breast cancer research.
Harley-Davidson will be looking pretty in pink this October 12, as motorcyclists take to the roads for the annual Pink Ribbon Motorcycle Ride in Sydney, raising money and awareness for breast cancer research.

Harley-Davidson JumpStart will be pinked up for the event
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Harley-Davidson will be looking pretty in pink this October 12, as motorcyclists take to the roads for the annual Pink Ribbon Motorcycle Ride in Sydney, raising money and awareness for breast cancer research.
Harley-Davidson will be looking pretty in pink this October 12, as motorcyclists take to the roads for the annual Pink Ribbon Motorcycle Ride in Sydney, raising money and awareness for breast cancer research.
Harley-Davidson will be looking pretty in pink this October 12, as motorcyclists take to the roads for the annual Pink Ribbon Motorcycle Ride in Sydney, raising money and awareness for breast cancer research.
Harley-Davidson will be looking pretty in pink this October 12, as motorcyclists take to the roads for the annual Pink Ribbon Motorcycle Ride in Sydney, raising money and awareness for breast cancer research.

About The Westmead Breast Cancer Institute

The Westmead Breast Cancer Institute is striving to reduce the impact of breast cancer by funding early detection programs, breast screen services, research, and education. They also provide clinical care and essential support services to people with Breast Cancer.  www.bci.org.au

About Girls Ride Out

Girls Ride Out is a motorcycle community group for new and experienced riders. Formed in 2001, the group consists of a social riding group of mostly women, who schedule bi-monthly rides, organize charity events, operate a support network for learner riders and conduct maintenance days. For further information, visit www.girlsrideout.com.