Honda narrowly edge Yamaha on 2016 3/4 sales figures

Australian motorcycle, scooter and ATV sales figures for the first nine months of 2016 reveal a 5.5 per cent increase over the same period in 2015. Sales for the first three quarters of 2016 totalled 79,237.

The Chief Executive of the Federal Chamber of Automotive Industries, Tony Weber, said that this was one of the best three-quarter sales outcomes for the industry for several years.

“It’s terrific to see the motorcycle industry so vibrant and busy, and we are looking forward to considerable sales activity as we lead into summer months,” Mr Weber said.

Road bikes accounted for the largest proportion of the new motorcycle market, holding a 43.9 per cent share. Off-road motorcycles accounted for 31.9 per cent, ATVs for 20.1 per cent and scooters for the remaining 4.1 per cent.

Overall, for the January-September period, Honda was the leading volume manufacturer with 21.6 per cent of the market. It was closely followed by Yamaha with a 21.4 per cent share, and growing strongly.

Kawasaki was the third-ranked manufacturer with a 9.4 per cent market share, shadowed by Harley-Davidson (9.1 per cent) and Suzuki (8.8).

For motorcycles sales by individual motorcycle model click here

Overall Motorcycle, Scooter, ATV sales – First nine month of 2016
  1. Honda 17,093 +0%
  2. Yamaha 16,973 +11.8%
  3. Kawasaki 7455 +0.2%
  4. Harley-Davidson 7202 +5.8%
  5. Suzuki 6965 -1.1%
  6. KTM 6277 +32.5%
  7. Polaris 4000 +11%
  8. BMW 2466 -3.3%
  9. Triumph 2310 +5.1%
  10. BRP 1959 +33.9%
Honda CBR500R (2016)
Honda CBR500R (2016)
Road Motorcycle Sales Figures – 2016 First three-quarters

Harley Davidson was again the top seller in the road motorcycle segment, selling 20.7 per cent of the 34,778 road motorcycles sold between January and September 2016. The US brand was followed by Honda, which sold 19.2 per cent, Yamaha third with 16.7 per cent, followed by Kawasaki (10.6 per cent) and BMW (6.8). While that top three all grew strongly, Kawasaki, BMW and Suzuki road sales slipped marginally compared to the first nine months of 2015. KTM road sales improved by a massive 40% to rank them ninth overall on the tarmac.

Harley-Davidson Street 500 2017
Harley-Davidson Street 500 2017
Road Motorcycle Sales Figures
  1. Harley-Davidson 7202 +5.8%
  2. Honda 6670 +23.4%
  3. Yamaha 5822 +16.5%
  4. Kawasaki 3689 -6.1%
  5. BMW 2373 -4.9%
  6. Suzuki 2319 -8.5%
  7. Triumph 2310 +5.1%
  8. Ducati 1506 -6.1%
  9. KTM 1310 +40%
  10. Indian 451 -14.6%
Off-Road Motorcycle Sales Figures – 2016 First three-quarters

The off-road motorcycle market also showed strong gains, up 5.0 per cent over the first three quarters of 2016 compared with the same period in 2015. Yamaha topped the off-road sector by a hefty margin over Honda. The big improvers were KTM and Husqvarna with both brands increasing more than 30 per cent over 2015 figures.  Yamaha sold 30.4 per cent of the 25,288 sold nationally. It was followed by Honda (22 per cent), KTM (19.6), Kawasaki (11) and Suzuki (10.9).

Off-Road Sales
  1. Yamaha 7688 +7.1%
  2. Honda 5551 -16%
  3. KTM 4967 +30.7%
  4. Kawasaki 2772 +5%
  5. Suzuki 2763 +4.4%
  6. Husqvarna 1398 +32.9%
Yamaha WR450F
Yamaha’s WR450F is Australia’s top selling off-road motorcycle by a huge margin. 1390 of them sold in the first three-quarters of 2016
Scooter Sales Figures – 2016 First three-quarters

The only decline in the overall market was again in scooters, which fell 11.9 per cent compared with the same period last year. In that declining scooter market, Piaggio continued its sales lead with a 23.9 per cent share of the total 3,228 units sold. Honda came in second with 21.9 per cent, Vespa third (20.1 per cent), Aprilia (8.7) and Suzuki (8.4).

Scooter Sales
  1. Piaggio 771
  2. Honda 708
  3. Vespa 650
  4. Aprilia 281
  5. Suzuki 272
  6. Yamaha 248
  7. BMW 93
  8. VMoto 78
Piaggio Liberty 150 S
Piaggio Liberty 150 S
ATV

The strongest growth segment was the ATV and SSV (Side by Side Vehicles) segment, recording a 9 per cent growth over the same nine-months, with 15,943 of these four-wheeled vehicles sold YTD.  Honda remains the leading ATV/SSV manufacturer by a slim margin, selling 4,164 (or 26.1 per cent of the market), followed closely by Polaris (25.1 per cent), Yamaha (20.2 per cent) and BRP (12.3 per cent).

ATV Sales
  1. Honda 4164
  2. Polaris 4000
  3. Yamaha 3215
  4. BRP 1959
  5. Suzuki 1611
  6. Kwasaki 994
Today, Honda produces motorcycles, ATV’s and side-by-sides at 32 plants in 22 countries, including two plants in North America.
Today, Honda produces motorcycles, ATV’s and side-by-sides at 32 plants in 22 countries, including two plants in North America.

 For motorcycles sales by individual motorcycle model click here