Road motorcycle sales finish strong in 2014 but total sales down on 2013
Off road bikes and scooters down again – ATV sales up

Australia’s new motorcycle market ran a solid race in 2014, with total motorcycle, ATV and scooter sales reaching 111,599—only 2.2 per cent lower than 2013 figures.

Road bike sales were strong, increasing 1.5 per cent compared to 2013 and accounting for 39.9 per cent of the total market. Total road bike sales were 44,530. Honda took out top position for sales in this category. Honda’s 9,011 new road bike sales accounted for 22.3 per cent of the total road bike market and also helped Honda become the top selling brand in 2014. Honda sold a total of 24,866 new motorcycles, ATVs and scooters in 2014.

In second place for total sales was Yamaha with 18.3 per cent of the market (20,394). Kawasaki was third with 9.9 per cent (11,024), Suzuki was fourth with 8.7 per cent (9,745) and Harley-Davidson was fifth with 7.7 per cent (8,577).

In the road bike category, Harley-Davidson was the second highest selling brand with 19.3 per cent of road bike sales (8,577). Harley-Davidson was followed by Kawasaki with 13.4 per cent (5,964), Yamaha with 11.9 per cent (5,290) and Suzuki with 6.8 per cent (3,017).

Off-road motorcycle purchases accounted for almost 33.7 per cent of total market sales, with 37,670 Australians taking home a new off-road bike. The popularity of these vehicles has fallen since 2013, with the 37,670 sales representing a 4.3 per cent decrease on 2013 figures.

Yamaha led the market for off-road motorcycles, selling 30.1 per cent (11,356) of the total off-road bikes sold. Yamaha was followed by Honda with 26.2 per cent (9,871), KTM with 15.2 per cent (5,730), Suzuki with 11.7 per cent (4,417) and Kawasaki with 10.4 per cent (3,920).

The ATV market grew by 2 per cent in 2014 (compared to 2013), with a total of 21,723 ATVs sold. The total sales represent 19.5 per cent of the total 2014 motorcycle market. Polaris was the leading brand in the ATV market, selling 27.1 per cent (5,892) of the total ATV sales. Honda was second with 23 per cent (5,007), Yamaha was third with 15.6 per cent (3,391), Suzuki was fourth with 10.2 per cent (2,215) and BRP was fifth with 8.5 per cent (1,853)

Scooter sales continued to decline in 2014, with total sales down 19.7 per cent on 2013 sales figures. Piaggio topped the list in the scooter market, selling almost 16.8 per cent (1,295) of the total 7,676 scooters sold. Vespa came in second with 14.8 per cent (1,140), Honda was third with 12.7 per cent (977), SYM was fourth with 8.7 per cent (670) and Kymco was fifth with 7.2 per cent (550). Scooter sales represented 6.9 per cent of the total motorcycle market.

Total Australian Motorcycle Sales, ATV and Scooter sales combined by Brand

  1. Honda 24,866 -2.2%
  2. Yamaha 20,394 +1.5%
  3. Kawasaki 11,024 -5.6%
  4. Suzuki 9745 -9.9%
  5. Harley-Davidson 8577 +4.4%
  6. KTM 7178 -3.1%
  7. Polaris 5892 +32.4%
  8. Triumph 2855 -5.7%
  9. BMW 2706 +23.1%
  10. CF Moto 2254 -4.7%
  11. Ducati 1988 +_12.2%
  12. Husqvarna 1952 +2.1%
  13. BRP Australia (Can-AM) 1853 -4.7%
  14. Piaggio 1295 -17.7%
  15. Vespa 1140 +19.9%
  16. Hyosung 979 -1.4%
  17. Kymco 933 -37.6%
  18. Aprilia 874 -20.3%
  19. SYM 670 -31.8%
  20. TGB 516 -50.6%
  21. MCI 437 -38.2%
  22. Victory 427 -14.6%
  23. Husaberg 419 -47.2%
  24. Indian 337 +230.4%
  25. Royal Enfield 332 +66%
  26. Daelim 325 -22.8%
  27. Torino 283 +14.6%
  28. Arctic Cat 271 +106.9%
  29. Moto Guzzi 253 +6.3%

Roadbike Australian Motorcycle Sales by Brand

  1. Honda 9011 +0.1%
  2. Harley-Davidson 8577 +4.4%
  3. Yamaha 5290 +32.6%
  4. Suzuki 3017 -19.7%
  5. Triumph 2855 -5.7%
  6. BMW 2639 +25.7%
  7. Ducati 1988 +12.2%
  8. KTM 1448 +55.9%
  9. Hyosung 979 -1.3%
  10. CF Moto 576 -27.9%
  11. Victory 427 -14.6%
  12. Indian 337 +230.4%
  13. Royal Enfield 332 +66%
  14. Aprilia 298 -21.8%
  15. Moto Guzzi 253 +6.3%

Off-Road Australian Motorcycle Sales by Brand

  1. Yamaha 11,356 -1.7%
  2. Honda 9871 -4.3%
  3. KTM 5730 -11.4%
  4. Suzuki 4417 -5.2%
  5. Kawasaki 3920 +5.5%
  6. Husqvarna 1850 +10.5%
  7. Husaberg 419 -47.2%

Australian Scooter Sales by Brand

  1. Piaggio 1295 -17.7%
  2. Vespa 1140 +19.9%
  3. Honda 977 -17.1%
  4. SYM 670 -31.8%
  5. Aprilia 576 -19.6%
  6. Kymco 550 -37.1%
  7. TGB 502 -40%
  8. MCI 437 -38.2%
  9. Yamaha 357 -25.3%
  10. Torino 269 +23.4%
  11. Daelim 223 -26.6%
  12. Vmoto 99 +16.5%
  13. Suzuki 96 +20%
  14. BMW 67 -32.3%
  15. Znen 60 +13.2%
  16. CF Moto 47 -39.7%

Australian ATV Sales by Brand

  1. Polaris 5892 +32.4%
  2. Honda 5007 +1.4%
  3. Yamaha 3391 -16.6%
  4. Suzuki 2215 -4.6%
  5. BRP Australia (Can-AM) 1853 -4.7%
  6. CF  Moto 1631 +0.7%
  7. Kawasaki 1140 +2.2%
  8. Kymco 309 -36.9%
  9. Arctic Cat 271 +106.9%

TOP 10 by Category (excludes ATVs) January – December, 2014 compared with January – December, 2013

Manufacturer

Model

Total

YTD 2014

YTD 2013

% Chg

KawasakiNinja 300

2897

3560

-18.6%

HondaCT110X

2867

1489

92.5%

HondaCRF50F

2485

2731

-9.0%

YamahaTTR50

1999

1808

10.6%

HondaCBR500R

1946

1748

11.3%

YamahaPW50

1572

1342

17.1%

YamahaWR450F

1522

1684

-9.6%

HondaCRF110F

1401

1492

-6.1%

Harley DavidsonFXSB

1319

748

76.3%

KawasakiKLX110

1157

882

31.2%

TOP 10 by Category – ATVs January – December, 2014 compared with January – December, 2013

Manufacturer

Model

Total

YTD 2014

YTD 2013

% Chg

HondaTRX250

907

1013

-10.5%

HondaTRX420TM

791

590

34.1%

PolarisSportsman 570

784

43

1723.3%

PolarisOutlaw 90

581

380

52.9%

YamahaYFM450FAP

572

484

18.2%

YamahaYFM350FA

559

392

42.6%

PolarisSportsman 400

547

424

29.0%

HondaTRX500FM

543

525

3.4%

PolarisHawkeye 400

528

397

33.0%

PolarisOutlaw 50

513

509

0.8%

TOP 10 by Category  – Road Bikes January – December, 2014 compared with January – December, 2013

Manufacturer

Model

Total

YTD 2014

YTD 2013

% Chg

KawasakiNinja 300

2897

3560

-18.6%

HondaCT110X

2867

1489

92.5%

HondaCBR500R

1946

1748

11.3%

Harley DavidsonFXSB

1319

748

76.3%

HondaCB125E

963

1218

-20.9%

YamahaXVS650

914

1029

-11.2%

YamahaMT-09

910

137

564.2%

Harley DavidsonFXDB

734

559

31.3%

KTM390DUKE

644

172

274.4%

YamahaMT07L

601

0

100.0%

TOP 10 by Category  – Cruisers January – December, 2014 compared with January – December, 2013

Manufacturer

Model

Total

YTD 2014

YTD 2013

% Chg

Harley DavidsonFXSB

1319

748

76.3%

YamahaXVS650

914

1029

-11.2%

Harley DavidsonFXDB

734

559

31.3%

Harley DavidsonVRSCDX

594

597

-0.5%

Harley DavidsonFXDF

562

707

-20.5%

Harley DavidsonFXDWG

511

607

-15.8%

Harley DavidsonFLSTF

421

511

-17.6%

Harley DavidsonXL883N

397

493

-19.5%

Harley DavidsonFXST

381

577

-34.0%

DucatiDiavel

352

363

-3.0%

TOP 10 by Category  – Scooters January – December, 2014 compared with January – December, 2013

Manufacturer

Model

Total

YTD 2014

YTD 2013

% Chg

PiaggioFly 150

510

516

-1.2%

HondaNSC110

311

294

5.8%

MCIRiviera 50

311

506

-38.5%

PiaggioZIP 50

272

369

-26.3%

PiaggioTyphoon

268

233

15.0%

VespaGTS 250

200

197

1.5%

HondaWW150

198

293

-32.4%

VespaGTS 300 SUPER

191

225

-15.1%

ApriliaSR Motard 125

178

160

11.3%

VespaPRIMAVERA 150

157

0

100.0%

TOP 10 by Category  – Sports Touring January – December, 2014 compared with January – December, 2013

Manufacturer

Model

Total

YTD 2014

YTD 2013

% Chg

KawasakiNinja 300

2897

3560

-18.6%

KawasakiNinja 650R

519

122

325.4%

KawasakiNinja 1000

196

140

40.0%

HondaVFR800

196

134

46.3%

YamahaFZ6R

195

357

-45.4%

SuzukiGSX1300R

173

199

-13.1%

HondaCBR650F

112

0

100.0%

TriumphSprint GT

105

95

10.5%

SuzukiGS500F

98

284

-65.5%

TriumphTiger Sport

81

84

-3.6%

TOP 10 by Category  – Under 250cc Road January – December, 2014 compared with January – December, 2013

Manufacturer

Model

Total

YTD 2014

YTD 2013

% Chg

HondaCT110X

2867

1489

92.5%

HondaCB125E

963

1218

-20.9%

YamahaYZF-R15

560

580

-3.4%

KawasakiKLX150L

278

0

100.0%

SuzukiGW250

252

244

3.3%

HondaCBR250R

199

1580

-87.4%

SuzukiVL250

163

250

-34.8%

YamahaXV250

160

151

6.0%

SuzukiTU250X

158

212

-25.5%

HyosungGT250R

132

174

-24.1%

TOP 10 by Category  – Adventure Touring January – December, 2014 compared with January – December, 2013

Manufacturer

Model

Total

YTD 2014

YTD 2013

% Chg

KawasakiKLR650

498

399

24.8%

HondaCB500XA

370

297

24.6%

SuzukiDL650A

345

311

10.9%

BMWR 1200 GS

338

370

-8.6%

SuzukiDL1000

279

54

416.7%

BMWR 1200 GS Adventure

233

164

42.1%

BMWF 700 GS

206

158

30.4%

BMWG 650 GS

199

156

27.6%

BMWF 800 GS

175

172

1.7%

KTM1190ADVR

158

65

143.1%

TOP 10 by Category  – Naked January – December, 2014 compared with January – December, 2013

Manufacturer

Model

Total

YTD 2014

YTD 2013

% Chg

YamahaMT-09

910

137

564.2%

KTM390DUKE

644

172

274.4%

YamahaMT07L

601

0

100.0%

DucatiM659

371

366

1.4%

HondaCB500FA

371

475

-21.9%

TriumphSTREET TRIPLE

361

439

-17.8%

CF MOTO650NK

293

161

82.0%

TriumphBONNE T100

250

203

23.2%

KTM1290SD

224

0

100.0%

KawasakiZ1000

217

115

88.7%

TOP 10 by Category  – Super Sport January – December, 2014 compared with January – December, 2013

Manufacturer

Model

Total

YTD 2014

YTD 2013

% Chg

HondaCBR500R

1946

1748

11.3%

HondaCBR300R

362

0

100.0%

Ducati899 Panigale

349

27

1192.6%

HondaCBR1000RR

324

468

-30.8%

HyosungGT650R

312

350

-10.9%

TriumphDAYTONA 675

261

254

2.8%

SuzukiGSX-R1000

259

277

-6.5%

BMWS 1000 RR

235

252

-6.7%

Ducati1199 Panigale

218

291

-25.1%

YamahaYZF-R1

209

272

-23.2%

TOP 10 by Category  – Touring January – December, 2014 compared with January – December, 2013

Manufacturer

Model

Total

YTD 2014

YTD 2013

% Chg

Harley DavidsonFLHTK

276

74

273.0%

Harley DavidsonFLHX

253

149

69.8%

Harley DavidsonFLHRC

214

45

375.6%

Harley DavidsonFLSTC

212

250

-15.2%

YamahaFJR1300

176

131

34.4%

BMWR 1200 RT

142

86

65.1%

TriumphT/Bird LT

124

0

100.0%

CF MOTO650TK

104

139

-25.2%

HondaCTX700

99

19

421.1%

HondaGL1800

97

123

-21.1%

TOP 10 by Category – Super Motard January – December, 2014 compared with January – December, 2013

Manufacturer

Model

Total

YTD 2014

YTD 2013

% Chg

SuzukiDR-Z400SM

93

114

-18.4%

DucatiHypermotard

70

31

125.8%

KTM690SMC

25

22

13.6%

ApriliaDorsoduro 1200

19

22

-13.6%

ApriliaDorsoduro 750

15

12

25.0%

KawasakiKLX250SL

11

19

-42.1%

KTM990SMT

8

49

-83.7%

KTM450SMR

5

16

-68.8%

KTM990ESM

3

7

-57.1%

HusqvarnaSM449

2

12

-83.3%

TOP 10 by Category  – Off Road January – December, 2014 compared with January – December, 2013

Manufacturer

Model

Total

YTD 2014

YTD 2013

% Chg

HondaCRF50F

2485

2731

-9.0%

YamahaTTR50

1999

1808

10.6%

YamahaPW50

1572

1342

17.1%

YamahaWR450F

1522

1684

-9.6%

HondaCRF110F

1401

1492

-6.1%

KawasakiKLX110

1157

882

31.2%

YamahaYZ250F

1156

1015

13.9%

YamahaYZ450F

1017

1137

-10.6%

SuzukiDR-Z400E

915

990

-7.6%

YamahaTTR110

888

908

-2.2%

TOP 10 by Category  – Enduro January – December, 2014 compared with January – December, 2013

Manufacturer

Model

Total

YTD 2014

YTD 2013

% Chg

YamahaWR450F

1522

1684

-9.6%

SuzukiDR-Z400E

915

990

-7.6%

KTM350EXCF

630

741

-15.0%

KTM300EXC

544

551

-1.3%

KTM500EXC

540

762

-29.1%

KTM450EXC

454

476

-4.6%

YamahaWR250R

306

98

212.2%

KawasakiKLX250S

252

203

24.1%

HusqvarnaFE350 husq

251

0

100.0%

HusqvarnaTE300

251

1

25000.0%

TOP 10 by Category  – Moto Cross January – December, 2014 compared with January – December, 2013

Manufacturer

Model

Total

YTD 2014

YTD 2013

% Chg

YamahaYZ250F

1156

1015

13.9%

YamahaYZ450F

1017

1137

-10.6%

KawasakiKX250F

758

837

-9.4%

HondaCRF450R

735

1066

-31.1%

KawasakiKX450F

686

631

8.7%

HondaCRF250R

670

811

-17.4%

KTM50SX

581

673

-13.7%

SuzukiRM-Z250

485

511

-5.1%

SuzukiRM-Z450

460

458

0.4%

KTM450SX

405

383

5.7%

TOP 10 by Category  – Fun January – December, 2014 compared with January – December, 2013

Manufacturer

Model

Total

YTD 2014

YTD 2013

% Chg

HondaCRF50F

2485

2731

-9.0%

YamahaTTR50

1999

1808

10.6%

YamahaPW50

1572

1342

17.1%

HondaCRF110F

1401

1492

-6.1%

KawasakiKLX110

1157

882

31.2%

YamahaTTR110

888

908

-2.2%

HondaCRF125FB

751

251

199.2%

HondaCRF125F

563

198

184.3%

YamahaTTR125

487

530

-8.1%

KawasakiKLX140

471

579

-18.7%

TOP 10 by Category  – Farm January – December, 2014 compared with January – December, 2013

Manufacturer

Model

Total

YTD 2014

YTD 2013

% Chg

SuzukiDR200SE

570

632

-9.8%

YamahaAG200

462

546

-15.4%

HondaCTX200

384

475

-19.2%

HondaXR150L

166

0

100.0%

KawasakiStockman 250

164

146

12.3%

HondaXR125L

149

130

14.6%

YamahaAG100

89

80

11.3%

0.0%

0.0%

0.0%

TOP 10 by Category  – Trail January – December, 2014 compared with January – December, 2013

Manufacturer

Model

Total

YTD 2014

YTD 2013

% Chg

HondaCRF230F

715

876

-18.4%

HondaCRF250L

701

840

-16.5%

SuzukiDR650SE

624

611

2.1%

YamahaTTR230

486

521

-6.7%

YamahaXT250

223

189

18.0%

SuzukiDR-Z400S

54

53

1.9%

YamahaTT250

42

419

-90.0%

YamahaXT660

36

53

-32.1%

HusqvarnaTR 650 Terra

13

210

-93.8%

0.0%

Kawasaki Ninja 300 remains Australia's top selling motorcycle
Kawasaki Ninja 300 remains Australia’s top selling motorcycle