BMW reflect on 2020 sales success
Despite the pandemic-related challenges, BMW Motorrad sold 169,272 motorbikes and scooters to customers in 2020. This is their second-best sales result ever after shifting 175,162 units last year.
Within Australia BMW Motorrad grew by 15.5 per cent in the over 500 cc segment in a strong Australian motorcycle market that grew by 9.7 per cent.
Andreas Lundgren – General Manager of BMW Motorrad Australia
“Last year’s very positive sales result for our brand, where in the large capacity segment (+500 cc) we grew by 15.5 per cent in market that grew 9.7 per cent, underlined the quality and breadth of the BMW Motorrad line-up. It also demonstrated the excellent efforts put in by our dealer network amid a very challenging environment. During 2020 we bolstered our existing portfolio with key updates and new models, including the F 900 R, F 900 XR, S 1000 XR and our first-ever cruiser, the R 18. New product was complemented by our successful customer events such as GS and TS Safari and there was strong attendance in a year of travel restrictions. We were also delighted to see such growth in the motorcycle segment overall.”
Stable sales in Europe with local fluctuations
With an increase of 1,224 vehicles and thus 27,516 units sold, Germany was even able to improve on the previous record year and remains the largest market for BMW Motorrad. This success also contributes to a pleasing overall European result for BMW Motorrad.
The impact of the pandemic has affected the main European markets differently. While France was also up on the previous year with 17,539 units (previous year: 17,300 units), Italy (13,918 units), Spain (11,030 units) and Great Britain/Ireland (7,315 units) recorded slightly lower sales figures. This results in a slight volume decline of -5.3 per cent for the European region as a whole.
Positive development in China and Brazil continues
BMW Motorrad continues to grow in the Chinese and Brazilian markets. With 11,788 motorbikes and scooters sold (previous year: 8,818 units), BMW Motorrad achieved +33.7 per cent growth in China. A similarly positive development was observed in Brazil. With 10,707 vehicles sold (previous year: 10.064 units) and a growth of +6.4 per cent, the South American market is among the top 7 BMW Motorrad markets in 2020.
Boxer still leads the pack
With a total of almost 80,000 units sold, the boxer models continue to form the backbone of BMW Motorrad’s success. The traditionally strong position of the hallmark BMW Motorrad drive was further strengthened in 2020 with the launch of the 1800 cc displacement R 18 engine.
Strong performance in the segment up to 500cc
The single-cylinder BMW G 310 R and BMW G 310 GS models enjoyed unbroken popularity in 2020. In order to be fit for the future, both models have undergone an extensive revision and will be presented to the public in autumn 2020 with a new look and the latest technology. With over 17,000 motorbikes sold worldwide, these two agile all-rounders are a permanent fixture in the BMW Motorrad portfolio and contributed to the overall success in 2020.
Confident debut of the new BMW Motorrad mid-range models
BMW Motorrad launched the new F 900 R and F 900 XR models. With 14,429 models sold, BMW Motorrad was able to further expand its strong position in the mid-range segment. Together with the other models such as the BMW F 750 GS, BMW F 850 GS and BMW F 850 GS Adventure, the total share of the 2-cylinder series exceeded 35,000 units.
Looking ahead at 2021
Timo Resch, Head of Sales and Marketing at BMW Motorrad
“First of all, my special thanks go to our BMW Motorrad dealership partners who, despite great challenges, were able to make 2020 a successful year with creativity, flexibility and tireless commitment. We will again deliver a variety of strong new products to our customers in 2021 together with our strong partners. The M 1000 RR, one of the most spectacular sports bikes, is waiting to be released onto the racetracks of this world. As a relaxed counterpoint, we are sending the R 18 into its first full season with a rich range of accessories. With the S 1000 R, we are launching a highly emotional and uncompromising power roadster featuring super-sporty riding dynamics. We will also present one or two surprises with regard to e-mobility this year.”