Motorcycles Sales Figures

2019 YTD Australia Motorcycle Sales Data Q3 YTD

The Road segment fell by over 13 per cent in the first nine-months of 2019 in comparison to the first three-quarters of 2018.

This comes on the back of 7.5 per cent fall from 2017 to 2018 in those respective Q3 figures, and an even greater 14.9 per cent retraction in road-bike sales between Q1-Q3 2017 compared to 2016.

During the first three-quarters of 2016, 34,829 new road-bikes were sold in Australia. During the same period this year only 23,620 new bikes hit the road. 

Despite taking an 11.1 per cent hit in comparison to 2018, Harley-Davidson still leads the road-bike market with more than 19 per cent of the road motorcycle sales.

Honda and Yamaha both had just under 17 per cent shares of the market. Kawasaki next best followd by BMW, which moved past Suzuki to take fifth on the road bike brand rankings. 

KTM was the only brand to experience any significant growth this year and moved past Triumph to be Australia’s seventh most popular road-bike brand. The debut of KTM’s long awaited new 790 Adventure R was key to KTM’s success, the new bike dominating the adventure-touring category with 354 sales. 

Ducati and Indian rounded out the top ten brands. 

Honda’s CB125E had the most registrations over the first three-quarters of 2019 to pip Kawasaki’s Ninja 400 from top spot.  

Yamaha’s MT-07 and YZF-R3 pairing were outright third and fourth ahead of Harley’s breakout. 


2019 Road Motorcycle Sales Q3 YTD (Brands)

COMPARISON REPORT
January – September 2019 compared to January – September 2018
ManufacturerRoad
YTD 2019YTD 2018% CHAN
Harley Davidson46175196-11.1%
Honda39575451-27.4%
Yamaha39054273-8.6%
Kawasaki29413317-11.3%
BMW18511992-7.1%
Suzuki16792020-16.9%
KTM1372123211.4%
Triumph13251679-21.1%
Ducati10051088-7.6%
Indian Motorcycle550622-11.6%
Husqvarna22620013.0%
Moto Guzzi101983.1%
Aprilia91157-42.0%
TOTAL2362027325-13.6%

 


Road Bikes Top Ten Overall Q3 YTD

Top 10 by Category – Road Bikes
January – September 2019 compared to January – September 2018
ManufacturerModelTotal
YTD 2019YTD 2018% CHAN
HondaCB125E756851-11.2%
KawasakiNINJA 4007497490.0%
YamahaMT07L693736-5.8%
YamahaYZF-R3A68759715.1%
Harley DavidsonFXBRS62555213.2%
YamahaMT-095805505.5%
Harley DavidsonXG500541694-22.0%
HondaCMX500441536-17.7%
KawasakiVulcan S428513-16.6%
HondaGROM416520-20.0%

 


Learner Approved Motorcycle Sales Q3 YTD

Top 10 by Category – LAMS Approved
January – September 2019 compared to January – September 2018
ManufacturerModelTotal
YTD 2019YTD 2018% CHAN
YamahaWR450F90981611.4%
HondaNSC110779359117.0%
HondaCB125E756851-11.2%
KawasakiNINJA 4007497490.0%
YamahaMT07L693736-5.8%
YamahaYZF-R3A68759715.1%
KTM300EXC645817-21.1%
KTM500EXC6145727.3%
KTM350EXCF57846923.2%
Harley DavidsonXG500541694-22.0%

 


Adventure-Touring Motorcycle Sales Q3 YTD

Top 10 by Category – Adventure Touring
January – September 2019 compared to January – September 2018
ManufacturerModelTotal
YTD 2019YTD 2018% CHAN
KTM790 Adventure 2019 R3540100%
SuzukiDR650SE344414-16.9%
BMWR 1250 GS2820100%
BMWR 1250 GS Adventure2770100%
HondaCRF1000264442-40.3%
HondaCB500XA22617429.9%
BMWG 310 GS1681586.3%
SuzukiDL6501631601.9%
KawasakiKLR650153184-16.8%
KTM690ENDR15112718.9%

 


Cruiser Motorcycle Sales Q3 YTD

Top 10 by Category – Cruiser
January – September 2019 compared to January – September 2018
ManufacturerModelTotal
YTD 2019YTD 2018% CHAN
Harley DavidsonFXBRS62555213.2%
Harley DavidsonXG500541694-22.0%
HondaCMX500441536-17.7%
KawasakiVulcan S428513-16.6%
Harley DavidsonFLFBS3353059.8%
YamahaXVS650/A3353262.8%
Harley DavidsonFLSB32624831.5%
Indian MotorcycleScout275358-23.2%
Harley DavidsonFXBB263419-37.2%
Harley DavidsonFXLR162184-12.0%

 


Nakedbike Motorcycle Sales Q3 YTD

Top 10 by Category – Naked
January – September 2019 compared to January – September 2018
ManufacturerModelTotal
YTD 2019YTD 2018% CHAN
HondaCB125E756851-11.2%
YamahaMT07L693736-5.8%
YamahaMT-095805505.5%
HondaGROM416520-20.0%
YamahaMT03LA371502-26.1%
KawasakiZ900RS221315-29.8%
KTM390DUKE215266-19.2%
YamahaXSR700LA186204-8.8%
YamahaMT101751702.9%
HondaMonkey157167-6.0%

 


Sport-Touring  Motorcycle Sales Q3 YTD

Top 10 by Category – Sport Touring
January – September 2019 compared to January – September 2018
ManufacturerModelTotal
YTD 2019YTD 2018% CHAN
YamahaYZF-R3A68759715.1%
KawasakiNinja 650L202220-8.2%
YamahaMT09TRA1371296.2%
KawasakiVERSYS-X 3001031021.0%
HondaCBR650FL86247-65.2%
YamahaMT07TRL847118.3%
BMWS 1000 XR83110-24.5%
KawasakiNinja 100080110-27.3%
SuzukiGSX-R125736119.7%
KawasakiVersys 10005725128.0%

 


Touring Motorcycle Sales Q3 YTD

Top 10 by Category – Touring
January – September 2019 compared to January – September 2018
ManufacturerModelTotal
YTD 2019YTD 2018% CHAN
Harley DavidsonFLHXS25319331.1%
Harley DavidsonFLTRXS14974101.4%
Harley DavidsonFLHTK13910137.6%
Harley DavidsonFLHRXS1028618.6%
Harley DavidsonFLHTCUTG907618.4%
YamahaFJR130084787.7%
BMWR 1250 RT780100%
Indian MotorcycleChieftain775345.3%
Harley DavidsonFLHXSE6870-2.9%
Harley DavidsonFLRT56551.8%

 


Supersport Motorcycle Sales Q3 YTD

 

Top 10 by Category – Super Sport
January – September 2019 compared to January – September 2018
ManufacturerModelTotal
YTD 2019YTD 2018% CHAN
KawasakiNINJA 4007497490.0%
HondaCBR500R371437-15.1%
HondaCBR650R2450100%
DucatiSuperbike15643262.8%
HondaCBR1000RR1319439.4%
SuzukiGSX-R10001129715.5%
YamahaYZF-R1111118-5.9%
KTMRC390110190-42.1%
SuzukiGSX-R75091161-43.5%
BMWS 1000 RR89172-48.3%

 


Scooter Sales Figures Q3 YTD

Across the industry segments, Scooters defied the market trend, with a 14.5 per cent climb in sales during the first three quarters.

Honda’s huge strides forward in the scooter segment means that Big Red now holds a 39.9 per cent share of the scooter market, followed by Vespa with 14.8 per cent and big improver Suzuki has now captured 14.4 per cent of the scooter market. 


2019 Scooter Sales (Brands) Q3 YTD

COMPARISON REPORT
January – September 2019 compared to January – September 2018
ManufacturerScooter
YTD 2019YTD 2018% CHAN
Honda140487460.6%
Vespa520618-15.9%
Suzuki50838432.3%
Piaggio499664-24.8%
Yamaha40136210.8%
BMW1336992.8%
Aprilia56103-45.6%
TOTAL3521307414.5%

 


Scooter Sales (Models) Q3 YTD

Top 10 by Category – Scooters
January – September 2019 compared to January – September 2018
ManufacturerModelTotal
YTD 2019YTD 2018% CHAN
HondaNSC110779359117.0%
SuzukiADDRESS45931645.3%
VespaGTS 300259288-10.1%
HondaMW11024214270.4%
PiaggioFly 150217237-8.4%
HondaWW150208221-5.9%
YamahaXMAX30015111432.5%
VespaPRIMAVERA 150148150-1.3%
YamahaGPD150A14310634.9%
PiaggioMedley 150906636.4%

 


What about the other brands….?

It should be noted that some brands are not represented in the official audit figures in relation to motorcycle sales. Brands under the UMI group such as MV Agusta, Royal Enfield and Gas Gas, along with the likes of Sherco, CF Moto, Kymco and SWM which come under the stewardship of Mojo Motorcycles, are not included in the sales figures as these companies choose not to be members of the Federal Chamber of Automotive Industries.

An educated guesstimate suggests that these brands represent around 10-15 per cent of the whole market, thus the data is formulated from audited figures that cover around 85-90 per cent of the motorcycles sold in Australia.

Along with compiling motorcycles sales data, the FCAI is the primary organisation funded by the motorcycle industry to deal with government agencies. FCAI helped lobby for the Learner Approved Motorcycles Scheme and the Recreational Registration Scheme. They also lobby for exemptions on tightening emissions schemes in relation to motorcycles, and helping to prevent governments trying to restrict or ban the use of ATVs.