MV Agusta five-year business plan

Historic Italian company MV Agusta has just announced its 5 years business plan.

The capital to support the execution of MV Agusta’s new five-year plan business plan, as well as achieve the consolidation and growth of the company, is entirely provided by the Sardarov family, MV Agusta’s shareholder.

The plan aims at reaching a sales volume of over 25,000 motorcycles in a five-year time-frame along with investments in both a new premium and medium capacity range, which will enable the company to extend the availability of MV Agusta products to more customers, thereby significantly increasing sales volumes.

MV Agusta Superveloce RHF
Chinese company Loncin has also partnered with MV Agusta to produce a 350-500cc model range

In the three-year period 2019-2021 the industrial plan also provides for a strong investment in the global distribution network, focused primarily on Europe, Asia and the USA.

MV Agusta is starting production of their new “Hyper-naked” model, the Brutale 1000 Serie Oro, voted “the most beautiful motorcycle in the show” at Eicma 2018 as well as the Superveloce 800 Serie Oro. Both models will be produced in only 300 units, all of which have been sold-out online in just a few days. They will be delivered to customers over the next months.

MV Agusta Superveloce LHS
MV Agusta Superveloce 800

After becoming the new Chairman of the Board and CEO in December 2018, Timur Sardarov has put together a new top management structure and has brought Massimo Bordi and Paolo Bettin into MV Agusta team. Massimo Bordi, a renowned engineer and manager in the industry, has been appointed to the position of Executive Vice Chairman.

Paolo Bettin, who has strong records in the financial restructuring of several industrial companies, is the new CFO of MV Agusta, while Giovanni Castiglioni will maintain an advisory role.

Timur Sardarov

“Over the next five years, MV Agusta’s attention will be focused on developing the sales and service network, while investing in product development and maintaining its efforts in digitalization and technological innovation. We are committed to deliver the best products and continue to be a benchmark in the motorcycle industry in quality, design, and technology. Finally, MV Agusta has all the tools to do so. Together with the management, we are working diligently to execute the business plan and achieve our objectives which will require an increase of personnel and dedication from all at every level of the company. This will also positively impact the local community in terms of employment and benefit the Varese-area related industries.”

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