Yamaha bLU cRU launches at Sunny Corner

Over 1400 registered to ride this event near Lithgow, NSW
Over 1400 registered to ride this event near Lithgow, NSW
Yamaha Motor Australia announces a new customer initiative called bLU cRU

bLU cRU brings all Yamaha’s blue and white world activities such as racing, training and events to life under one umbrella. Web and social media will spread the word with the aim to keep customers for life by creating and satisfying aspirational needs.

Sunny Corner Rally 2016 bLU cRU
Sunny Corner Rally 2016 bLU cRU

bLU cRU offers a unique experience for our customers covering all skill levels from recreational to the professional racer. Racing provides aspiration, but it’s the grassroots where Yamaha’s bLU cRU customers make their first steps into Blue and White World, and new riders are a major focus for the bLU cRU.

Yamaha dealers Lithgow Bike Stop and Excite Motorsports supported the event and Yamaha service technicians were on hand
Yamaha dealers Lithgow Bike Stop and Excite Motorsports supported the event and Yamaha service technicians were on hand

bLU cRU has already appeared as a logo on our factory team riders, as a group of new riders in YMA’s bLU xMAS campaign and at Sunny Corner trail ride in the shape of a truck destined to travel the country to bring the message.

Lucky punter Greg Lee won a unique GYTR accessorised WR450F
Lucky punter Greg Lee won a unique GYTR accessorised WR450F

bLU cRU is free to join – all you need is a Yamaha on or off-road sports bike – and goes live when the web and social media are turned on in due course.

big bonfire kept things warm while live music pumped out on Saturday night.
big bonfire kept things warm while live music pumped out on Saturday night.
YMA Director and GM Steven Cotterell

“We believe that building a bLU cRU community offers real value for our Blue and White World customers by offering a wide range of fun activities they can enjoy on their Yamahas. bLU cRU will maintain Yamaha’s strong position in the off road market segment, continue to grow road market share and reinforce the uniqueness of the tuning fork brand.”

Conditions were wet and challenging – especially on the Sunday – but the inaugural bLU cRU event was a huge success
Conditions were wet and challenging – especially on the Sunday – but the inaugural bLU cRU event was a huge success
Sunny Corner Rally 2016 bLU cRU
Sunny Corner Rally 2016 bLU cRU
Yamaha bLU cRU
Yamaha bLU cRU