Position Vacant - National Marketing Manager - Cassons

Cassons Australia
National Marketing Manager

Marketing Manager – Motorcycle & Bicycle

Eastern Creek, Sydney NSW (Hybrid)

Management (Marketing & Communications)

Full time: $120,000 – $160,000 per year

Cassons are seeking an experienced and commercially minded Marketing Manager to lead and execute marketing initiatives across the Motorcycle and Bicycle industries. This is a senior, hands‑on role for someone who understands the culture, the consumer, and how to turn brand storytelling into measurable results.

Working closely with Retail Leadership, Product and Sales teams, you’ll shape and deliver strategies that strengthen brand presence, drive engagement, and support growth across company‑owned retail, dealer networks and e‑commerce.

Key Responsibilities

Strategy & Brand Leadership

Develop and implement integrated marketing strategies aligned with business objectives
Own brand positioning, messaging and storytelling across all channels
Drive consistent brand execution across retail, digital, events and partnerships

Digital Marketing & Campaigns

Lead digital marketing activity, including social media, content, EDMs and SEO
Oversee advertising and promotional campaigns across relevant media channels
Track and analyse performance metrics, optimising activity to maximise ROI

Events, Sponsorships & Partnerships

Deliver event marketing initiatives, including competitions, sponsorships, activations and trade shows
Build and manage relationships with athletes, influencers, ambassadors and industry partners
Strengthen brand credibility and reach within the motorcycle and bicycle communities

Collaboration & Leadership

Partner with Product and Sales teams on launches and promotional activity
Work cross‑functionally with Operations, IT, Finance and Retail leadership
Build, mentor and lead a high‑performing marketing team
Foster a positive, inclusive and performance‑driven team culture

Commercial & Operational Focus

Conduct market research and competitor analysis to inform strategy
Manage marketing budgets and ensure efficient allocation of resources
Continuously refine processes to drive efficiency and effectiveness

About You

Tertiary qualification in Marketing, Business, Communications or a related field
3–5+ years’ experience in a marketing leadership or senior marketing role
Background in action sports, lifestyle, outdoor or consumer brands is highly regarded
Strong digital marketing capability (social, influencer, paid media and analytics)
Experience delivering events, sponsorships and brand activations
Confident in analysing data and adjusting campaigns for performance
Strong communication, storytelling and stakeholder management skills
Proven leadership and project management capability
Experience with tools such as Google Analytics, Adobe Creative Suite and CRM platforms (desirable)
Genuine passion for action sports, including Motocross, MTB, BMX, Skateboarding, Snowboarding or Surf, is strongly preferred
Must possess Australian work rights to be eligible for this position