Triumph Motorcycles announces partnership with Bajaj Auto India
Triumph Motorcycles has announced a partnership with Bajaj Auto India, in a move aimed at expanding their global reach and to deliver a range of mid-capacity machines, with the strengths of both companies.
They released the following statement:
Triumph Motorcycles and Bajaj are pleased to announce their global partnership.
The objective of this non-equity partnership is to deliver a range of outstanding mid-capacity motorcycles benefiting from the collective strengths of both companies.
We hope to bring to bear upon global markets the individual strengths of the partners including brand position & perception, design and development technology, quality & cost competitiveness and worldwide distribution.
This new global partnership will enable Triumph to significantly expand its global reach by entering new higher volume market segments, especially within the emerging markets across the world.
Bajaj will gain access to the iconic Triumph brand and its great motorcycles, enabling it to offer a wider range of motorcycles within its domestic market and other international markets.
Triumph and Bajaj are excited by the opportunities of this partnership and the prospect of entering new market segments, thereby reaching a whole new group of motorcyclists across the world.
No further details are available at this time.
About Triumph Motorcycles
Building around 65,000 bikes per year, Triumph is the largest British motorcycle manufacturer and has over 700 dealers across the world. First established in 1902, Triumph Motorcycles celebrated 115 years of motorcycle manufacture in 2017.
Triumph currently employs around 2000 personnel worldwide and has subsidiary operations in the UK, America, France, Germany, Spain, Italy, Japan, Sweden, Benelux, Brazil, India, and Thailand as well as a network of independent distributors. Triumph has manufacturing facilities in Hinckley, Leicestershire, and Thailand plus CKD facilities in Brazil and India.
About Bajaj Auto Limited
The Bajaj Group is amongst the top 20 business houses in India. Founded in 1926, at the height of India’s movement for independence from the British, the Group has an illustrious history.
The Company is the world’s third largest motorcycle manufacturer, India’s second largest manufacturer of motorcycles and world’s largest manufacturer of three-wheelers.
It has its manufacturing facilities located at Chakan near Pune, Waluj near Aurangabad, and at Pant Nagar in Uttarakhand. The Company’s motorcycles and three wheelers are sold all over India with a wide network of dealerships. It had achieved landmark sales of 4.35 million two and three wheelers in FY 2011-2012, the highest ever in its history.