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Motorcycle sales bounce back a little in Q2 after dreadful Q1
Honda #1 overall and leads ATV/SSV/SxS sector
Still down on first half 2016 figures though
Yamaha leads off-road motorcycles sales race
Harley-Davidson remain leader in road motorcycle sales
Scooter sales go from really bad to much worse

The national motorcycle market produced a second quarter sales recovery to be 4.1 per cent down in the first half of 2017 compared with the same period in 2016, according to the latest data published by the Federal Chamber of Automotive Industries.

Half-yearly sales for 2017 totalled 50,908 compared with 53,084 for the same January – June period in 2016 (Link). The April to June sales period recovered some of the ground lost in the first quarter of 2017 when sales dipped by 6.7 per cent, fuelling industry expectations for a positive second half outcome.

Last year the Australian motorcycle industry recorded total sales of 114,783, its best annual result since 2009 (Link).

Both the road and off-road segments declined during the first half of 2017 however, whilst road bikes are down 12.8 per cent, sales in the off-road segment recovered sharply in the second half and are now running only 1.7 per cent behind the YTD 2016 results.

2017 Jan-June Australian Overall motorcycle sales by brand
Manufacturer / 2017 sales / 2016 sales / % change
  1. Honda / 12,608 / 12,248 / 2.9%
  2. Yamaha / 9,827 / 10,621 / -7.5%
  3. Kawasaki / 4,567 / 5,343 / -14.5%
  4. Harley Davidson / 4,433 / 4,684 / -5.4%
  5. Suzuki / 3,932 / 4,718 / -16.7%
  6. KTM / 3,695 / 3,690 / 0.1%
  7. Polaris / 3,490 / 2,722 / 28.2%
  8. BMW / 1,421 / 1,719 / -17.3%
  9. Husqvarna / 1,408 / 972 / 44.9%
  10. BRP Australia / 1,345 / 1,257 / 7.0%
  11. Triumph / 1,201 / 1,524 / -21.2%
  12. Ducati / 872 / 1,054 / -17.3%
  13. Piaggio / 525 / 515 / 1.9%
  14. Vespa / 426 / 479 / -11.1%
  15. Others / 354 / 432 / -18.1%
  16. Indian / 353 / 295 / 19.7%
  17. Victory / 181 / 109 / 66.1%
  18. Aprilia / 175 / 382 / -54.2%
  19. Moto Guzzi / 57 / 121 / -52.9%
  20. Torino / 21 / 24 / -12.5%
  21. Hyosung / 17 / 93 / -81.7%
  22. Norton / – / 22 / -100.0%
  23. VMoto / – / 60 / -100.0%
  24. TOTAL / 50,908 / 53,084 / -4.1%
Honda Grom, Africa Twin and CBR500R are top performers for Honda which, along with the NBC110 Australia Post bike, helped Honda lead the overall sales race

The ATV/SSV market has seen continued strong growth in the first half, producing a 12.3 per cent increase in sales over the same period in 2016.

Scooter sales, which have been in decline for several years, continued that trend with a further fall of 14.4 per cent compared with Jan-June 2016.


Harley-Davidson Street Rod 750
Harley-Davidson Street Rod 750

Harley Davidson narrowly retained its top-selling status overall among the road bikes with 4,433 sales for the first half, followed by Honda (4,201 sales) and Yamaha (2,865).

2017 Jan-June Australian Road sales by brand
Manufacturer / 2017 sales / 2016 sales / % change
  1. Harley Davidson / 4,433 / 4,684 / -5.4%
  2. Honda / 4,201 / 4,500 / -6.6%
  3. Yamaha / 2,865 / 3,541 / -19.1%
  4. Kawasaki / 2,102 / 2,632 / -20.1%
  5. BMW / 1,366 / 1,665 / -18.0%
  6. Suzuki / 1,238 / 1,464 / -15.4%
  7. Triumph / 1,201 / 1,524 / -21.2%
  8. Ducati / 872 / 1,054 / -17.3%
  9. KTM / 861 / 875 / -1.6%
  10. Indian / 353 / 295 / 19.7%
  11. Others / 200 / 232 / -13.8%
  12. Victory / 181 / 109 / 66.1%
  13. Husqvarna / 110 / 74 / 48.6%
  14. Aprilia / 59 / 174 / -66.1%
  15. Moto Guzzi / 57 / 121 / -52.9%
  16. Hyosung / 17 / 93 / -81.7%
  17. Torino / 2 / – / –

The top-selling manufacturer in the off-road category was Yamaha with 4,617 sales. It was followed by Honda with 4,359 sales and KTM (2,834).

2017 Jan-June Australian Off-Road sales by brand
Manufacturer / 2017 sales / 2016 sales / % change
  1. Yamaha / 4,617 / 4,782 / -3.5%
  2. Honda / 4,359 / 4,109 / 6.1%
  3. KTM / 2,834 / 2,815 / 0.7%
  4. Kawasaki / 1,670 / 2,059 / -18.9%
  5. Suzuki / 1,479 / 1,865 / -20.7%
  6. Husqvarna / 1,298 / 898 / 44.5%
  7. Others / 102 / 120 / -15.0%
  8. TOTAL / 16,359 / 16,648 / -1.7%
Yamaha WR450F

Honda led the ATV segment with 3,658 sales. It was followed closely by Polaris with 3,490 sales, and close behind in third place, Yamaha with 2,237 sales.

2017 Jan-June Australian ATV sales by brand
Manufacturer / 2017 sales / 2016 sales / % change
  1. Honda / 3,658 / 3,212 / 13.9%
  2. Polaris / 3,490 / 2,722 / 28.2%
  3. Yamaha / 2,237 / 2,133 / 4.9%
  4. BRP Australia / 1,345 / 1,257 / 7.0%
  5. Suzuki / 1,012 / 1,188 / -14.8%
  6. Kawasaki / 795 / 652 / 21.9%
Honda TRX420 FA6
Honda TRX420 FA6

2017 Jan-June Australian Scooter sales by brand
Manufacturer / 2017 sales / 2016 sales / % change
  1. Piaggio / 525 / 515 / 1.9%
  2. Vespa / 426 / 479 / -11.1%
  3. Honda / 390 / 427 / -8.7%
  4. Suzuki / 203 / 201 / 1.0%
  5. Aprilia / 116 / 208 / -44.2%
  6. Yamaha / 108 / 165 / -34.5%
  7. BMW / 55 / 54 / 1.9%
  8. Others / 52 / 80 / -35.0%
  9. Torino / 19 / 24 / -20.8%
  10. TOTAL / 1,894 / 2,213 / -14.4%