Australian Motorcycle Sales Figures First Half 2016

Positive Growth recorded in motorcycle and ATV sales while scooter sales continue to fall

The Australian motorcycle and ATV market grew strongly in the first half of 2016, with the latest sales figures revealing a 3.5 per cent increase over the same period last year.

The hugely diversified motorcycle market, with its myriad of models from cruisers to café racers, supermotards to motorcrossers, maintained strong momentum overall. The off-road motorcycle market rose 4.3 per cent over the first six months of 2016, while the road bike market increased 4.4 per cent.

“Road bikes accounted for almost half of the new motorcycle market, holding a 43.4 per cent share. Off-road motorcycles accounted for 31.2 per cent, ATVs for 21.2 per cent and scooters for the remaining 4.2 per cent.”

Road going motorcycles account for almost half of the new motorcycle, holding a 43.4 per cent share. Off-road motorcycles account for 31.2 per cent, ATVs for 21.2 per cent and scooters for 4.2 per cent.

Honda CBR500R (2016)
Honda CBR500R (2016)

Japan’s Big Four of motorcycle manufacturing maintained their strong overall market presence. Honda was the leading volume manufacturer again with 23.2 per cent of the market, followed by Yamaha with 20.1 per cent, and Kawasaki (10.1 per cent). Suzuki and Harley-Davidson had an 8.9 per cent share each.

Harley Davidson, however, was again the top seller in the road motorcycle market, selling 20.4 per cent of the 22,921 road motorcycles sold between January and June 2016. Harley Davidson was followed closely by Honda, which sold 19.6 per cent, Yamaha third with 15.4 per cent, followed by Kawasaki (11.5 per cent) and BMW (7.3).

Harley-Davidson Street 500 made a splash on the Australian learner market and as we predicted last year, catapulted Harley-Davidson in front of Honda in regards to road bike sales. Thus Harley-Davidson is now the biggest selling roadbike brand in Australia and the Street 500 is now H-D's top selling model
Harley-Davidson Street 500 made a splash on the Australian learner market and as we predicted last year, catapulted Harley-Davidson in front of Honda in regards to road bike sales. Thus Harley-Davidson is now the biggest selling roadbike brand in Australia and the Street 500 is now H-D’s top selling model

Harley Davidson was followed closely by Honda in road bike sales, with Big Red taking 19.6 per cent, Yamaha came in third with 15.4 per cent, Kawasaki was fourth with 11.5 per cent and BMW was fifth with 7.3 per cent.

Honda CRF1000L Africa Twin
Honda CRF1000L Africa Twin

Yamaha maintained its lead in the off-road motorcycle market, selling 29 per cent of the 16,492 motorcycles sold. It was followed by Honda (24.9 per cent), KTM (16.3), Kawasaki (12.5) and Suzuki (11.3).

2017 Yamaha WR450F
2017 Yamaha WR450F

The popularity of scooters in Australia continues to decline, with first half sales down a significant 11 per cent compared to first half 2015 figures. In the scooter market, Piaggio continues to lead the sales race, selling 23.4 per cent of the total 2,205 units. Vespa came in second with 21.7 per cent, Honda came in third with 19.4 per cent, Aprilia came in fourth with 9.4 per cent and Suzuki was fifth with 9.1 per cent.

Piaggio Medley 150
Piaggio Medley 150

The ongoing appeal of ATV and SxS (Side by Side) vehicles specifically for farm and agricultural use, but also recreationally was strongly evident with 11,164 of these four-wheeled vehicles sold — 3.6 per cent more than in the first half of 2015.

Honda (3212) lead the ATV category by a handsome margin with 28.8% of the market, ahead of Polaris (2722), Yamaha (2133), BRP (1257) and Suzuki (1188). While leading the way in total volume Honda ATV sales were down 10 per cent, while all other grew handsomely compared to the same period in 2015, with the exception of Suzuki.

Top Selling Motorcycle Brands – First Half 2016  – Total Volume inclusive of motorcycles, scooters and ATV sales
  1. Honda 12,248 -3.4%
  2. Yamaha 10,621 +10.8%
  3. Kawasaki 5,343 +4.6%
  4. Suzuki 4718 -2.4%
  5. Harley-Davidson 4685 +2.5%
  6. KTM 3452 +15.6%
  7. Piaggio 2722 +5.8%
  8. BMW 1719 +2%
  9. Triumph 1524 +1.8%
  10. BRP 1257 +40.9%
  11. Ducati 1054 +7.4%
  12. Husqvarna 972 +30.8%
  13. Piaggio 515 +14.4%
  14. Vespa 479 -11.1%
  15. Aprilia 382 +2.4%
  16. Indian 295 +1%
  17. Moto Guzzi 121 +13.1%
  18. Victory 109 -47.6%
  19. Hyosung 93 -62%
  20. VMoto 60 _27.7%
Top Selling Roadbike Motorcycle Brands – First Half 2016  – Road Bike Sales Volume Only
  1. Harley-Davidson 4685 +2.5%
  2. Honda 4500 +13.1%
  3. Yamaha 3541 +15.5%
  4. Kawasaki 2632 -3%
  5. BMW 1665 +1%
  6. Triumph 1524 +1.8%
  7. Suzuki 1464 -8.3%
  8. Ducati 1054 +7.4%
  9. KTM 769 -0.1%
  10. Indian 295 -1%
2016 Harley-Davidson XL 1200CX Roadster
2016 Harley-Davidson XL 1200CX Roadster
Top Selling Dirtbike Motorcycle Brands – First Half 2016  – Dirt Bike Sales Volume Only
  1. Yamaha 4782 +6.3%
  2. Honda 4109 -11.4%
  3. KTM 2683 +21.1%
  4. Kawasaki 2059 +15%
  5. Suzuki 1865 +2%
2017 Yamaha YZ450F
2017 Yamaha YZ450F