Australian Motorcycle Sales Figures First Half 2016
Positive Growth recorded in motorcycle and ATV sales while scooter sales continue to fall
The Australian motorcycle and ATV market grew strongly in the first half of 2016, with the latest sales figures revealing a 3.5 per cent increase over the same period last year.
The hugely diversified motorcycle market, with its myriad of models from cruisers to café racers, supermotards to motorcrossers, maintained strong momentum overall. The off-road motorcycle market rose 4.3 per cent over the first six months of 2016, while the road bike market increased 4.4 per cent.
“Road bikes accounted for almost half of the new motorcycle market, holding a 43.4 per cent share. Off-road motorcycles accounted for 31.2 per cent, ATVs for 21.2 per cent and scooters for the remaining 4.2 per cent.”
Road going motorcycles account for almost half of the new motorcycle, holding a 43.4 per cent share. Off-road motorcycles account for 31.2 per cent, ATVs for 21.2 per cent and scooters for 4.2 per cent.
Japan’s Big Four of motorcycle manufacturing maintained their strong overall market presence. Honda was the leading volume manufacturer again with 23.2 per cent of the market, followed by Yamaha with 20.1 per cent, and Kawasaki (10.1 per cent). Suzuki and Harley-Davidson had an 8.9 per cent share each.
Harley Davidson, however, was again the top seller in the road motorcycle market, selling 20.4 per cent of the 22,921 road motorcycles sold between January and June 2016. Harley Davidson was followed closely by Honda, which sold 19.6 per cent, Yamaha third with 15.4 per cent, followed by Kawasaki (11.5 per cent) and BMW (7.3).
Harley Davidson was followed closely by Honda in road bike sales, with Big Red taking 19.6 per cent, Yamaha came in third with 15.4 per cent, Kawasaki was fourth with 11.5 per cent and BMW was fifth with 7.3 per cent.
Yamaha maintained its lead in the off-road motorcycle market, selling 29 per cent of the 16,492 motorcycles sold. It was followed by Honda (24.9 per cent), KTM (16.3), Kawasaki (12.5) and Suzuki (11.3).
The popularity of scooters in Australia continues to decline, with first half sales down a significant 11 per cent compared to first half 2015 figures. In the scooter market, Piaggio continues to lead the sales race, selling 23.4 per cent of the total 2,205 units. Vespa came in second with 21.7 per cent, Honda came in third with 19.4 per cent, Aprilia came in fourth with 9.4 per cent and Suzuki was fifth with 9.1 per cent.
The ongoing appeal of ATV and SxS (Side by Side) vehicles specifically for farm and agricultural use, but also recreationally was strongly evident with 11,164 of these four-wheeled vehicles sold — 3.6 per cent more than in the first half of 2015.
Honda (3212) lead the ATV category by a handsome margin with 28.8% of the market, ahead of Polaris (2722), Yamaha (2133), BRP (1257) and Suzuki (1188). While leading the way in total volume Honda ATV sales were down 10 per cent, while all other grew handsomely compared to the same period in 2015, with the exception of Suzuki.
MCNEWS.COM.AU is a specialist on-line resource that provides motorcycle news for motorcyclists. MCNews covers all areas of interest for the motorcycling public including news, reviews and comprehensive racing coverage.