Global Action Sports statement on Monster Energy Super X 2011
Following the recent posting in error of draft Board Minutes on the Motorcycling Australia website which touched on a number of issues relating to Super X, Global Action Sports would like to release the following statement regarding the exciting future of the Monster Energy Super X series.
In just three years, Global Action Sports is proud that it has created a world class supercross series that in many ways is setting a new standard around the globe. Super X introduced live television coverage of every round, which was a first for any series in the world, revolutionary new race formats, world class tracks at premiere venues around Australia and New Zealand as well as the biggest supercross crowds and international riders ever seen in Australasia.
Last year’s series was no exception and fans and industry were unanimous in heralding the series as a huge success with exceptional racing and high quality television coverage.
The Global Action Sports team was always aware that to achieve its vision for the sport in this country would require substantial investment and that part of this would include ups and downs in ticket sales as the series develops. The company has invested very significant sums in Super X to date and will continue to do so to ensure the growth of supercross in Australia.
2010 was a challenging year financially for the series due to a number of factors beyond Global Action Sports’ control, including rain at every round, and as a result Global Action Sports has undertaken an internal restructuring including voluntarily liquidating one of its companies within the Super X division. This is not uncommon in the sports and entertainment business and the Super X division remains in good health and committed to continuing the development of the series over the long term.
Super X continues to enjoy good relations with its partners including venues, suppliers and sponsors including Monster Energy as well as Motorcycling Australia, and has been working closely with them in recent months in connection with the calendar for the 2011 series.
New Super X General Manager, Kevin Williams, is very excited about this year’s calendar which will be announced shortly.
“I am so pleased with the venues we have lined up for the series this year and I have no doubt it is going to be the best one yet. I am so proud to be involved in this championship and I am really looking forward to working with Global Action Sports and Monster Energy to deliver an amazing series that is sure to produce some great racing for fans.”
In the meantime, the partnership between Super X and Chad Reed in the Super X series has concluded allowing Chad to focus on his racing career and team in the USA where he is currently a championship contender in the AMA World Supercross Series. Chad’s goals in becoming involved with the Super X series were to help raise the profile of the sport of supercross in Australia and help to establish a series which was world class and he feels that has been accomplished.
“As a group we set our goals for the series very high. Our new initiatives were world class – live television, quality venues, unique formats – and brought the sport of Supercross a whole new public profile in Australia.
“I look forward to watching the series moving forward and hope to return home and race in the future if my AMA SX and Outdoor series commitments permit.”
