Road Motorcycles Sales Figures
2019 Australia Motorcycle Sales Data
Despite a further significant drop in sales Harley-Davidson is still Australia’s #1 brand when it comes to road going motorcycles ahead of Honda and Yamaha. The rankings by brand, and their change compared to 2018, can be seen in the table below.
Further tables below show the top tens by each individual category segment. We do not decide which models are in which category, that is decided by the FCAI in conjunction with their industry partners as to how the data is compiled.
2019 Road Motorcycle Sales (Brands)
| January – December 2019 compared to January – December 2018 | |||
| Manufacturer | Road | ||
| YTD 2019 | YTD 2018 | % CHAN | |
| Harley Davidson | 6462 | 7019 | -7.9% |
| Honda | 5306 | 7019 | -24.4% |
| Yamaha | 5145 | 5702 | -9.8% |
| Kawasaki | 3865 | 4396 | -12.1% |
| BMW | 2470 | 2835 | -12.9% |
| Suzuki | 2303 | 2686 | -14.3% |
| KTM | 1889 | 1597 | 18.3% |
| Triumph | 1787 | 2122 | -15.8% |
| Ducati | 1368 | 1512 | -9.5% |
| Indian Motorcycle | 803 | 836 | -3.9% |
| Husqvarna | 329 | 265 | 24.2% |
| Aprilia | 129 | 194 | -33.5% |
| Moto Guzzi | 125 | 125 | 0.0% |
| TOTAL | 31981 | 36308 | -11.9% |
Honda CB125E is Australia’s top selling road motorcycle
Road Bikes Top Ten Overall 2019
| Top 10 by Category – Road Bikes | ||||
| January – December 2019 compared to January – December 2018 | ||||
| Manufacturer | Model | Total | ||
| YTD 2019 | YTD 2018 | % CHAN | ||
| Honda | CB125E | 1013 | 1113 | -9.0% |
| Kawasaki | NINJA 400 | 989 | 1089 | -9.2% |
| Yamaha | MT07L | 901 | 1002 | -10.1% |
| Harley Davidson | FXBRS | 885 | 794 | 11.5% |
| Harley Davidson | XG500 | 838 | 944 | -11.2% |
| Yamaha | YZF-R3A | 835 | 712 | 17.3% |
| Yamaha | MT-09 | 749 | 738 | 1.5% |
| Kawasaki | Vulcan S | 635 | 670 | -5.2% |
| Honda | CMX500 | 630 | 746 | -15.5% |
| Honda | GROM | 536 | 715 | -25.0% |
Learner Approved Motorcycle Sales 2019
| Top 10 by Category – LAMS Approved | ||||
| January – December 2019 compared to January – December 2018 | ||||
| Manufacturer | Model | Total | ||
| YTD 2019 | YTD 2018 | % CHAN | ||
| Yamaha | WR450F | 1206 | 1136 | 6.2% |
| Honda | NSC110 | 1109 | 597 | 85.8% |
| Honda | CB125E | 1013 | 1113 | -9.0% |
| Kawasaki | NINJA 400 | 989 | 1089 | -9.2% |
| Yamaha | MT07L | 901 | 1002 | -10.1% |
| Harley Davidson | XG500 | 838 | 944 | -11.2% |
| KTM | 300EXC | 837 | 1052 | -20.4% |
| Yamaha | YZF-R3A | 835 | 712 | 17.3% |
| Suzuki | ADDRESS | 779 | 495 | 57.4% |
| KTM | 500EXC | 762 | 746 | 2.1% |
Adventure-Touring Motorcycle Sales 2019
| Top 10 by Category – Adventure Touring | ||||
| January – December 2019 compared to January – December 2018 | ||||
| Manufacturer | Model | Total | ||
| YTD 2019 | YTD 2018 | % CHAN | ||
| Suzuki | DR650SE | 497 | 574 | -13.4% |
| KTM | 790 Adventure R | 467 | 0 | 100% |
| BMW | R 1250 GS | 387 | 29 | 1,234.5% |
| BMW | R 1250 GS Adventure | 365 | 18 | 1,927.8% |
| Honda | CB500XA | 338 | 248 | 36.3% |
| Honda | CRF1000 | 302 | 573 | -47.3% |
| Kawasaki | KLR650 | 219 | 257 | -14.8% |
| Suzuki | DL650 | 218 | 216 | 0.9% |
| KTM | 690ENDR | 212 | 161 | 31.7% |
| BMW | G 310 GS | 209 | 224 | -6.7% |
Cruiser Motorcycle Sales 2019
| Top 10 by Category – Cruiser | ||||
| January – December 2019 compared to January – December 2018 | ||||
| Manufacturer | Model | Total | ||
| YTD 2019 | YTD 2018 | % CHAN | ||
| Harley Davidson | FXBRS | 885 | 794 | 11.5% |
| Harley Davidson | XG500 | 838 | 944 | -11.2% |
| Kawasaki | Vulcan S | 635 | 670 | -5.2% |
| Honda | CMX500 | 630 | 746 | -15.5% |
| Harley Davidson | FLFBS | 461 | 453 | 1.8% |
| Yamaha | XVS650/A | 445 | 515 | -13.6% |
| Harley Davidson | FLSB | 444 | 312 | 42.3% |
| Indian Motorcycle | Scout | 404 | 496 | -18.5% |
| Harley Davidson | FXBB | 354 | 491 | -27.9% |
| Harley Davidson | FLSL | 231 | 209 | 10.5% |
Nakedbike Motorcycle Sales 2019
| Top 10 by Category – Naked | ||||
| January – December 2019 compared to January – December 2018 | ||||
| Manufacturer | Model | Total | ||
| YTD 2019 | YTD 2018 | % CHAN | ||
| Honda | CB125E | 1013 | 1113 | -9.0% |
| Yamaha | MT07L | 901 | 1002 | -10.1% |
| Yamaha | MT-09 | 749 | 738 | 1.5% |
| Honda | GROM | 536 | 715 | -25.0% |
| Yamaha | MT03LA | 463 | 616 | -24.8% |
| KTM | 390DUKE | 336 | 356 | -5.6% |
| Kawasaki | Z900RS | 282 | 393 | -28.2% |
| Honda | Monkey | 244 | 266 | -8.3% |
| Yamaha | MT10 | 241 | 220 | 9.5% |
| Yamaha | XSR700LA | 235 | 318 | -26.1% |
Sport-Touring Motorcycle Sales 2019
| Top 10 by Category – Sport Touring | ||||
| January – December 2019 compared to January – December 2018 | ||||
| Manufacturer | Model | Total | ||
| YTD 2019 | YTD 2018 | % CHAN | ||
| Yamaha | YZF-R3A | 835 | 712 | 17.3% |
| Kawasaki | Ninja 650L | 249 | 304 | -18.1% |
| Yamaha | MT09TRA | 185 | 161 | 14.9% |
| Yamaha | MT07TRL | 127 | 118 | 7.6% |
| Kawasaki | VERSYS-X 300 | 119 | 130 | -8.5% |
| BMW | S 1000 XR | 118 | 149 | -20.8% |
| Kawasaki | Ninja 1000 | 98 | 148 | -33.8% |
| Honda | CBR650FL | 91 | 331 | -72.5% |
| Suzuki | GSX-R125 | 88 | 83 | 6.0% |
| Yamaha | YZF-R15 | 72 | 97 | -25.8% |
Touring Motorcycle Sales 2019
| Top 10 by Category – Touring | ||||
| January – December 2019 compared to January – December 2018 | ||||
| Manufacturer | Model | Total | ||
| YTD 2019 | YTD 2018 | % CHAN | ||
| Harley Davidson | FLHXS | 353 | 272 | 29.8% |
| Harley Davidson | FLTRXS | 200 | 118 | 69.5% |
| Harley Davidson | FLHTK | 178 | 143 | 24.5% |
| Harley Davidson | FLHRXS | 128 | 119 | 7.6% |
| Harley Davidson | FLHTCUTG | 111 | 117 | -5.1% |
| BMW | R 1250 RT | 111 | 5 | 2,120.0% |
| Yamaha | FJR1300 | 108 | 108 | 0.0% |
| Indian Motorcycle | Chieftain | 95 | 73 | 30.1% |
| Harley Davidson | FLHXSE | 91 | 95 | -4.2% |
| Harley Davidson | FLRT | 65 | 75 | -13.3% |
Supersport Motorcycle Sales 2019
| Top 10 by Category – Super Sport | ||||
| January – December 2019 compared to January – December 2018 | ||||
| Manufacturer | Model | Total | ||
| YTD 2019 | YTD 2018 | % CHAN | ||
| Kawasaki | NINJA 400 | 989 | 1089 | -9.2% |
| Honda | CBR500R | 481 | 618 | -22.2% |
| Honda | CBR650R | 347 | 0 | 100% |
| Ducati | Superbike | 205 | 86 | 138.4% |
| Yamaha | YZF-R1 | 167 | 151 | 10.6% |
| Honda | CBR1000RR | 166 | 121 | 37.2% |
| Suzuki | GSX-R1000 | 136 | 124 | 9.7% |
| KTM | RC390 | 132 | 254 | -48.0% |
| Suzuki | GSX-R750 | 128 | 212 | -39.6% |
| Ducati | 959 Panigale | 98 | 156 | -37.2% |
2019 Scooter Sales (Brands) 2019
| January – December 2019 compared to January – December 2018 | |||
| Manufacturer | Scooter | ||
| YTD 2019 | YTD 2018 | % CHAN | |
| Honda | 1910 | 1304 | 46.5% |
| Suzuki | 840 | 575 | 46.1% |
| Vespa | 744 | 884 | -15.8% |
| Piaggio | 671 | 863 | -22.2% |
| Yamaha | 571 | 475 | 20.2% |
| BMW | 205 | 87 | 135.6% |
| Aprilia | 73 | 140 | -47.9% |
| TOTAL | 5014 | 4328 | 15.9% |
Scooter Sales (Models) 2019
| Top 10 by Category – Scooters | ||||
| January – December 2019 compared to January – December 2018 | ||||
| Manufacturer | Model | Total | ||
| YTD 2019 | YTD 2018 | % CHAN | ||
| Honda | NSC110 | 1109 | 597 | 85.8% |
| Suzuki | ADDRESS | 779 | 495 | 57.4% |
| Vespa | GTS 300 | 368 | 389 | -5.4% |
| Honda | MW110 | 307 | 207 | 48.3% |
| Piaggio | Fly 150 | 298 | 309 | -3.6% |
| Honda | WW150 | 276 | 295 | -6.4% |
| Yamaha | GPD150A | 224 | 126 | 77.8% |
| Vespa | PRIMAVERA 150 | 210 | 236 | -11.0% |
| Yamaha | XMAX300 | 197 | 169 | 16.6% |
| Piaggio | Medley 150 | 121 | 95 | 27.4% |
What about the other brands….?
It should be noted that some brands are not represented in the official audit figures in relation to motorcycle sales. Brands under the UMI group such as MV Agusta, Royal Enfield and Gas Gas, along with the likes of Sherco, CF Moto, Kymco and SWM which come under the stewardship of Mojo Motorcycles, are not included in the sales figures as these companies choose not to be members of the Federal Chamber of Automotive Industries.
An educated guesstimate suggests that these brands represent around 10-15 per cent of the whole market, thus the data is formulated from audited figures that cover around 85-90 per cent of the motorcycles sold in Australia.
Along with compiling motorcycles sales data, the FCAI is the primary organisation funded by the motorcycle industry to deal with government agencies. FCAI helped lobby for the Learner Approved Motorcycles Scheme and the Recreational Registration Scheme. They also lobby for exemptions on tightening emissions schemes in relation to motorcycles, and helping to prevent governments trying to restrict or ban the use of ATVs.
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