Road Motorcycles Sales Figures

2019 Australia Motorcycle Sales Data

Despite a further significant drop in sales Harley-Davidson is still Australia’s #1 brand when it comes to road going motorcycles ahead of Honda and Yamaha. The rankings by brand, and their change compared to 2018, can be seen in the table below.

Further tables below show the top tens by each individual category segment. We do not decide which models are in which category, that is decided by the FCAI in conjunction with their industry partners as to how the data is compiled.


2019 Road Motorcycle Sales (Brands)

January – December 2019 compared to January – December 2018
Manufacturer Road
YTD 2019 YTD 2018 % CHAN
Harley Davidson 6462 7019 -7.9%
Honda 5306 7019 -24.4%
Yamaha 5145 5702 -9.8%
Kawasaki 3865 4396 -12.1%
BMW 2470 2835 -12.9%
Suzuki 2303 2686 -14.3%
KTM 1889 1597 18.3%
Triumph 1787 2122 -15.8%
Ducati 1368 1512 -9.5%
Indian Motorcycle 803 836 -3.9%
Husqvarna 329 265 24.2%
Aprilia 129 194 -33.5%
Moto Guzzi 125 125 0.0%
TOTAL 31981 36308 -11.9%

 


Honda CB125E is Australia’s top selling road motorcycle

Road Bikes Top Ten Overall 2019

Top 10 by Category – Road Bikes
January – December 2019 compared to January – December 2018
Manufacturer Model Total
YTD 2019 YTD 2018 % CHAN
Honda CB125E 1013 1113 -9.0%
Kawasaki NINJA 400 989 1089 -9.2%
Yamaha MT07L 901 1002 -10.1%
Harley Davidson FXBRS 885 794 11.5%
Harley Davidson XG500 838 944 -11.2%
Yamaha YZF-R3A 835 712 17.3%
Yamaha MT-09 749 738 1.5%
Kawasaki Vulcan S 635 670 -5.2%
Honda CMX500 630 746 -15.5%
Honda GROM 536 715 -25.0%

 


Learner Approved Motorcycle Sales 2019

Top 10 by Category – LAMS Approved
January – December 2019 compared to January – December 2018
Manufacturer Model Total
YTD 2019 YTD 2018 % CHAN
Yamaha WR450F 1206 1136 6.2%
Honda NSC110 1109 597 85.8%
Honda CB125E 1013 1113 -9.0%
Kawasaki NINJA 400 989 1089 -9.2%
Yamaha MT07L 901 1002 -10.1%
Harley Davidson XG500 838 944 -11.2%
KTM 300EXC 837 1052 -20.4%
Yamaha YZF-R3A 835 712 17.3%
Suzuki ADDRESS 779 495 57.4%
KTM 500EXC 762 746 2.1%

 


Adventure-Touring Motorcycle Sales 2019

Top 10 by Category – Adventure Touring
January – December 2019 compared to January – December 2018
Manufacturer Model Total
YTD 2019 YTD 2018 % CHAN
Suzuki DR650SE 497 574 -13.4%
KTM 790 Adventure R 467 0 100%
BMW R 1250 GS 387 29 1,234.5%
BMW R 1250 GS Adventure 365 18 1,927.8%
Honda CB500XA 338 248 36.3%
Honda CRF1000 302 573 -47.3%
Kawasaki KLR650 219 257 -14.8%
Suzuki DL650 218 216 0.9%
KTM 690ENDR 212 161 31.7%
BMW G 310 GS 209 224 -6.7%

 

 


Cruiser Motorcycle Sales 2019

Top 10 by Category – Cruiser
January – December 2019 compared to January – December 2018
Manufacturer Model Total
YTD 2019 YTD 2018 % CHAN
Harley Davidson FXBRS 885 794 11.5%
Harley Davidson XG500 838 944 -11.2%
Kawasaki Vulcan S 635 670 -5.2%
Honda CMX500 630 746 -15.5%
Harley Davidson FLFBS 461 453 1.8%
Yamaha XVS650/A 445 515 -13.6%
Harley Davidson FLSB 444 312 42.3%
Indian Motorcycle Scout 404 496 -18.5%
Harley Davidson FXBB 354 491 -27.9%
Harley Davidson FLSL 231 209 10.5%

 


Nakedbike Motorcycle Sales 2019

Top 10 by Category – Naked
January – December 2019 compared to January – December 2018
Manufacturer Model Total
YTD 2019 YTD 2018 % CHAN
Honda CB125E 1013 1113 -9.0%
Yamaha MT07L 901 1002 -10.1%
Yamaha MT-09 749 738 1.5%
Honda GROM 536 715 -25.0%
Yamaha MT03LA 463 616 -24.8%
KTM 390DUKE 336 356 -5.6%
Kawasaki Z900RS 282 393 -28.2%
Honda Monkey 244 266 -8.3%
Yamaha MT10 241 220 9.5%
Yamaha XSR700LA 235 318 -26.1%

 


Sport-Touring  Motorcycle Sales 2019

Top 10 by Category – Sport Touring
January – December 2019 compared to January – December 2018
Manufacturer Model Total
YTD 2019 YTD 2018 % CHAN
Yamaha YZF-R3A 835 712 17.3%
Kawasaki Ninja 650L 249 304 -18.1%
Yamaha MT09TRA 185 161 14.9%
Yamaha MT07TRL 127 118 7.6%
Kawasaki VERSYS-X 300 119 130 -8.5%
BMW S 1000 XR 118 149 -20.8%
Kawasaki Ninja 1000 98 148 -33.8%
Honda CBR650FL 91 331 -72.5%
Suzuki GSX-R125 88 83 6.0%
Yamaha YZF-R15 72 97 -25.8%

 


Touring Motorcycle Sales 2019

Top 10 by Category – Touring
January – December 2019 compared to January – December 2018
Manufacturer Model Total
YTD 2019 YTD 2018 % CHAN
Harley Davidson FLHXS 353 272 29.8%
Harley Davidson FLTRXS 200 118 69.5%
Harley Davidson FLHTK 178 143 24.5%
Harley Davidson FLHRXS 128 119 7.6%
Harley Davidson FLHTCUTG 111 117 -5.1%
BMW R 1250 RT 111 5 2,120.0%
Yamaha FJR1300 108 108 0.0%
Indian Motorcycle Chieftain 95 73 30.1%
Harley Davidson FLHXSE 91 95 -4.2%
Harley Davidson FLRT 65 75 -13.3%

 


Supersport Motorcycle Sales 2019

Top 10 by Category – Super Sport
January – December 2019 compared to January – December 2018
Manufacturer Model Total
YTD 2019 YTD 2018 % CHAN
Kawasaki NINJA 400 989 1089 -9.2%
Honda CBR500R 481 618 -22.2%
Honda CBR650R 347 0 100%
Ducati Superbike 205 86 138.4%
Yamaha YZF-R1 167 151 10.6%
Honda CBR1000RR 166 121 37.2%
Suzuki GSX-R1000 136 124 9.7%
KTM RC390 132 254 -48.0%
Suzuki GSX-R750 128 212 -39.6%
Ducati 959 Panigale 98 156 -37.2%

 


2019 Scooter Sales (Brands) 2019

January – December 2019 compared to January – December 2018
Manufacturer Scooter
YTD 2019 YTD 2018 % CHAN
Honda 1910 1304 46.5%
Suzuki 840 575 46.1%
Vespa 744 884 -15.8%
Piaggio 671 863 -22.2%
Yamaha 571 475 20.2%
BMW 205 87 135.6%
Aprilia 73 140 -47.9%
TOTAL 5014 4328 15.9%

 


Scooter Sales (Models) 2019

Top 10 by Category – Scooters
January – December 2019 compared to January – December 2018
Manufacturer Model Total
YTD 2019 YTD 2018 % CHAN
Honda NSC110 1109 597 85.8%
Suzuki ADDRESS 779 495 57.4%
Vespa GTS 300 368 389 -5.4%
Honda MW110 307 207 48.3%
Piaggio Fly 150 298 309 -3.6%
Honda WW150 276 295 -6.4%
Yamaha GPD150A 224 126 77.8%
Vespa PRIMAVERA 150 210 236 -11.0%
Yamaha XMAX300 197 169 16.6%
Piaggio Medley 150 121 95 27.4%

 


What about the other brands….?

It should be noted that some brands are not represented in the official audit figures in relation to motorcycle sales. Brands under the UMI group such as MV Agusta, Royal Enfield and Gas Gas, along with the likes of Sherco, CF Moto, Kymco and SWM which come under the stewardship of Mojo Motorcycles, are not included in the sales figures as these companies choose not to be members of the Federal Chamber of Automotive Industries.

An educated guesstimate suggests that these brands represent around 10-15 per cent of the whole market, thus the data is formulated from audited figures that cover around 85-90 per cent of the motorcycles sold in Australia.

Along with compiling motorcycles sales data, the FCAI is the primary organisation funded by the motorcycle industry to deal with government agencies. FCAI helped lobby for the Learner Approved Motorcycles Scheme and the Recreational Registration Scheme. They also lobby for exemptions on tightening emissions schemes in relation to motorcycles, and helping to prevent governments trying to restrict or ban the use of ATVs.

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