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Road Motorcycle Sales Figures

Australian Q1 2018

Across the industry segments of ATV, Scooter, Off-Road and Road, it was the decline in the road motorcycle category that was most significant at 2.6 per cent. Within this category, Honda climbed to market leadership with a 21.5 per cent share and actually increased their road bike sales by 6.8 per cent.

In stark contrast, Harley-Davidson, the clear leader in the Australian roadbike market across recent years, has taken a hefty 19.9 per cent hit to their sales. Thus H-D have slipped to become the second biggest selling roadbike brand, but still hold a significant 18.9 per cent share of the Australian roadbike market.

Yamaha, like Honda, have had a better start to 2018 than 2017. Yamaha roadbike sales were up 6 per cent for a total of 1543. The YZF-R3 is doing well as is the MT triumvirate led by the MT-07 ahead of the MT-09 and MT-03.

Kawasaki remain the fourth biggest road bike brand with a 7.7 per cent improvement on 2017 amounting to 1182 road bike sales. The Ninja 400 is off to a strong debut

BMW are next best with their 656 road bike sales 6.1 per cent better than this time last year. R 1200 GS sales are going along fairly well while the G 310 GS has made an impact on debut, as has the G 310 R. In fact those new small capacity BMW machines really were the backbone of BMW’s results.

Suzuki also were in positive territory, 2.3 per cent better off than 2017 with 629 sales. The long running DR650 and DR-Z400E machines along with the updatede DL650 all performing strongly for Suzuki.

Triumph slipped by 8.5 per cent but still recorded 602 sales for seventh overall with the Tiger 800 still tiggling along well.

KTM moved past Ducati in road bike sales figures for what I believe is the first time for the Austrian brand. KTM are up 16.4 per cent on 2017 with 384 of the Team Orange machines hitting Australian roads during the first quarter of 2018.

Ducati contracted 15.8 per cent to register 347 sales thus far in 2018. With sales of Ducati sportsbikes fairly decent it seems that the other areas of the Ducati inventory are suffering a little this year.

Indian Motorcycles continue to grow and 2018 has seen a good start to the year for the brand. 227 sales equates to a 47.4 per cent improvement over their start to 2017. For every eight Harleys bought so far in 2018, someone has chosen to take home an Indian instead.

Aprilia picked up off what was a low base during the change over period between importers and the same goes for Moto Guzzi.

Continue on down the page for the top ten selling motorcycles across their various sub-categories within the road bike sales charts. Bare in mind, we do not make up the categories or select the motorcycles that are in those categories.

 Manufacturer Total Road
YTD 2018 YTD 2017 % CHAN
Honda 2076 1943 6.8%
Harley Davidson 1812 2261 -19.9%
Yamaha 1543 1455 6.0%
Kawasaki 1182 1097 7.7%
BMW 656 618 6.1%
Suzuki 629 615 2.3%
Triumph 602 658 -8.5%
KTM 384 330 16.4%
Ducati 347 412 -15.8%
Indian Motorcycle 227 154 47.4%
Husqvarna 71 65 9.2%
Aprilia 64 19 236.8%
Moto Guzzi 40 29 37.9%
Victory Motorcycle 15 95 -84.2%
Other  0 143 =
Hyosung  0 9 =
TOTAL 9648 9903 -2.6%

Road Motorcycles by Model

Top 10 by Category – Road Bikes
January – March 2018 compared to January – March 2017
Manufacturer Model Total
YTD 2018 YTD 2017 % CHAN
Honda CB125E 432 140 208.6%
Honda NBC110 362 527 -31.3%
Yamaha YZF-R3A 286 279 2.5%
Harley Davidson XG500 236 322 -26.7%
Yamaha MT07L 233 250 -6.8%
Yamaha MT-09 210 219 -4.1%
Harley Davidson FXBRS 208 0 100%
Yamaha MT03LA 202 127 59.1%
Honda GROM 193 294 -34.4%
Kawasaki Ninja 300 193 268 -28.0%
Honda's 2018 CB125e in Black
Honda’s 2018 CB125e

Adventure Motorcycle Sales by Model

Top 10 by Category – Adventure Touring
January – March 2018 compared to January – March 2017
Manufacturer Model Total
YTD 2018 YTD 2017 % CHAN
Suzuki DR650SE 139 139 0.0%
Honda CRF1000 100 191 -47.6%
BMW R 1200 GS Adventure 93 92 1.1%
Kawasaki KLR650 79 73 8.2%
BMW G 310 GS 66 0
Suzuki DL650 60 28 114.3%
Triumph Tiger 800 XC 60 40 50.0%
Triumph Tiger 800 56 25 124.0%
KTM 1090ADVR 54 0
Honda CB500XA 53 74 -28.4%
Suzuki DR650
Suzuki DR650

Cruiser Motorcycle Sales by Model

Top 10 by Category – Cruiser
January – March 2018 compared to January – March 2017
Manufacturer Model Total
YTD 2018 YTD 2017 % CHAN
Harley Davidson XG500 236 322 -26.7%
Harley Davidson FXBRS 208 0
Honda CMX500 192 0
Kawasaki Vulcan S 168 148 13.5%
Indian Motorcycle Scout 147 63 133.3%
Harley Davidson FLFBS 107 0
Yamaha XVS650/A 94 83 13.3%
Harley Davidson FXBB 84 0
Harley Davidson XL883N 70 68 2.9%
Harley Davidson FLSB 68 0
Honda CMX500
Honda CMX500 made a strong debut in the cruiser market

Naked Motorcycle Sales by Model

Top 10 by Category – Naked
January – March 2018 compared to January – March 2017
Manufacturer Model Total
YTD 2018 YTD 2017 % CHAN
Honda CB125E 432 140 208.6%
Yamaha MT07L 233 250 -6.8%
Yamaha MT-09 210 219 -4.1%
Yamaha MT03LA 202 127 59.1%
Honda GROM 193 294 -34.4%
Kawasaki Z900RS 126 0
Honda CB300F 96 51 88.2%
BMW G 310 R 88 0 100%
Yamaha XSR700LA 77 46 67.4%
Yamaha MT10 74 77 -3.9%
Yamaha MT-03 LAMS
Yamaha MT-03

Sport Touring Motorcycle Sales by Model

Top 10 by Category – Sport Touring
January – March 2018 compared to January – March 2017
Manufacturer Model Total
YTD 2018 YTD 2017 % CHAN
Yamaha YZF-R3A 286 279 2.5%
Kawasaki Ninja 300 193 268 -28.0%
Honda CBR650FL 69 74 -6.8%
KTM RC390 58 92 -37.0%
Kawasaki Ninja 650L 49 131 -62.6%
Kawasaki Ninja 1000 43 46 -6.5%
Kawasaki VERSYS-X 300 42 5 740.0%
Suzuki GSX250R 40 0
Yamaha MT09TRA 31 40 -22.5%
BMW S 1000 XR 26 29 -10.3%
Yamaha YZF-R3
Yamaha YZF-R3

Supersport Motorcycle Sales by Model

Top 10 by Category – Super Sport
January – March 2018 compared to January – March 2017
Manufacturer Model Total
YTD 2018 YTD 2017 % CHAN
Honda CBR500R 186 221 -15.8%
Honda CBR300R 151 131 15.3%
Kawasaki NINJA 400 139 0
Ducati Superbike 55 0
BMW S 1000 RR 42 78 -46.2%
Ducati 1299 Panigale 41 36 13.9%
Honda CBR1000RR 35 49 -28.6%
Yamaha YZF-R1 32 41 -22.0%
Suzuki GSX-R1000 31 48 -35.4%
Ducati SUPERSPORT 30 0
Ducati Panigale V4 debuted strongly and Ducati sportsbike sales are pretty good, however the other aspects of Ducati's range fared not to sell and contributed to 16 per cent decline in sales for the brand
Ducati Panigale V4 debuted strongly and Ducati sportsbike sales are pretty good, however the other aspects of Ducati’s range fared not to sell and contributed to 16 per cent decline in sales for the brand

 Touring Motorcycle Sales by Model

Top 10 by Category – Touring
January – March 2018 compared to January – March 2017
Manufacturer Model Total
YTD 2018 YTD 2017 % CHAN
Harley Davidson FLHXS 54 101 -46.5%
BMW R 1200 RT 47 32 46.9%
Harley Davidson FLHRXS 37 0
Harley Davidson FLHTCUTG 36 0
Harley Davidson FLHTK 34 63 -46.0%
Harley Davidson FLHX 33 0
Harley Davidson FLHXSE 23 0
Harley Davidson FLTRXS 21 38 -44.7%
Harley Davidson FLHR 21 46 -54.3%
Indian Motorcycle Roadmaster 20 20 0.0%
Harley-Davidson Street Glide Special
Harley-Davidson Street Glide Special topped the touring category in 2017 and leads the away again in 2018, despite Harley’s overall sales being down almost 20 per cent

LAMS Motorcycle Sales by Model (Learner)

The LAMS chart also includes a couple of road legal off-road motorcycles in the KTM 300 EXC and Suzuki DR-Z400E.

Top 10 by Category – LAMS Approved
January – March 2018 compared to January – March 2017
Manufacturer Model Total
YTD 2018 YTD 2017 % CHAN
Honda CB125E 432 140 208.6%
Honda NBC110 362 527 -31.3%
KTM 300EXC 325 173 87.9%
Yamaha YZF-R3A 286 279 2.5%
Harley Davidson XG500 236 322 -26.7%
Yamaha MT07L 233 250 -6.8%
Suzuki DR-Z400E 220 223 -1.3%
Yamaha MT03LA 202 127 59.1%
Honda GROM 193 294 -34.4%
Kawasaki Ninja 300 193 268 -28.0%
The CB125e has proven a strong performer in the Honda line-up despite competition from the Grom
The CB125e has proven a strong performer in the Honda line-up despite competition from the Grom

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