Road Motorcycle Sales Figures

Australian Q1 2018

Across the industry segments of ATV, Scooter, Off-Road and Road, it was the decline in the road motorcycle category that was most significant at 2.6 per cent. Within this category, Honda climbed to market leadership with a 21.5 per cent share and actually increased their road bike sales by 6.8 per cent.

In stark contrast, Harley-Davidson, the clear leader in the Australian roadbike market across recent years, has taken a hefty 19.9 per cent hit to their sales. Thus H-D have slipped to become the second biggest selling roadbike brand, but still hold a significant 18.9 per cent share of the Australian roadbike market.

Yamaha, like Honda, have had a better start to 2018 than 2017. Yamaha roadbike sales were up 6 per cent for a total of 1543. The YZF-R3 is doing well as is the MT triumvirate led by the MT-07 ahead of the MT-09 and MT-03.

Kawasaki remain the fourth biggest road bike brand with a 7.7 per cent improvement on 2017 amounting to 1182 road bike sales. The Ninja 400 is off to a strong debut

BMW are next best with their 656 road bike sales 6.1 per cent better than this time last year. R 1200 GS sales are going along fairly well while the G 310 GS has made an impact on debut, as has the G 310 R. In fact those new small capacity BMW machines really were the backbone of BMW’s results.

Suzuki also were in positive territory, 2.3 per cent better off than 2017 with 629 sales. The long running DR650 and DR-Z400E machines along with the updatede DL650 all performing strongly for Suzuki.

Triumph slipped by 8.5 per cent but still recorded 602 sales for seventh overall with the Tiger 800 still tiggling along well.

KTM moved past Ducati in road bike sales figures for what I believe is the first time for the Austrian brand. KTM are up 16.4 per cent on 2017 with 384 of the Team Orange machines hitting Australian roads during the first quarter of 2018.

Ducati contracted 15.8 per cent to register 347 sales thus far in 2018. With sales of Ducati sportsbikes fairly decent it seems that the other areas of the Ducati inventory are suffering a little this year.

Indian Motorcycles continue to grow and 2018 has seen a good start to the year for the brand. 227 sales equates to a 47.4 per cent improvement over their start to 2017. For every eight Harleys bought so far in 2018, someone has chosen to take home an Indian instead.

Aprilia picked up off what was a low base during the change over period between importers and the same goes for Moto Guzzi.

Continue on down the page for the top ten selling motorcycles across their various sub-categories within the road bike sales charts. Bare in mind, we do not make up the categories or select the motorcycles that are in those categories.

 ManufacturerTotal Road
YTD 2018YTD 2017% CHAN
Honda207619436.8%
Harley Davidson18122261-19.9%
Yamaha154314556.0%
Kawasaki118210977.7%
BMW6566186.1%
Suzuki6296152.3%
Triumph602658-8.5%
KTM38433016.4%
Ducati347412-15.8%
Indian Motorcycle22715447.4%
Husqvarna71659.2%
Aprilia6419236.8%
Moto Guzzi402937.9%
Victory Motorcycle1595-84.2%
Other 0143=
Hyosung 09=
TOTAL96489903-2.6%

Road Motorcycles by Model

Top 10 by Category – Road Bikes
January – March 2018 compared to January – March 2017
ManufacturerModelTotal
YTD 2018YTD 2017% CHAN
HondaCB125E432140208.6%
HondaNBC110362527-31.3%
YamahaYZF-R3A2862792.5%
Harley DavidsonXG500236322-26.7%
YamahaMT07L233250-6.8%
YamahaMT-09210219-4.1%
Harley DavidsonFXBRS2080100%
YamahaMT03LA20212759.1%
HondaGROM193294-34.4%
KawasakiNinja 300193268-28.0%
Honda's 2018 CB125e in Black
Honda’s 2018 CB125e

Adventure Motorcycle Sales by Model

Top 10 by Category – Adventure Touring
January – March 2018 compared to January – March 2017
ManufacturerModelTotal
YTD 2018YTD 2017% CHAN
SuzukiDR650SE1391390.0%
HondaCRF1000100191-47.6%
BMWR 1200 GS Adventure93921.1%
KawasakiKLR65079738.2%
BMWG 310 GS660
SuzukiDL6506028114.3%
TriumphTiger 800 XC604050.0%
TriumphTiger 8005625124.0%
KTM1090ADVR540
HondaCB500XA5374-28.4%
Suzuki DR650
Suzuki DR650

Cruiser Motorcycle Sales by Model

Top 10 by Category – Cruiser
January – March 2018 compared to January – March 2017
ManufacturerModelTotal
YTD 2018YTD 2017% CHAN
Harley DavidsonXG500236322-26.7%
Harley DavidsonFXBRS2080
HondaCMX5001920
KawasakiVulcan S16814813.5%
Indian MotorcycleScout14763133.3%
Harley DavidsonFLFBS1070
YamahaXVS650/A948313.3%
Harley DavidsonFXBB840
Harley DavidsonXL883N70682.9%
Harley DavidsonFLSB680
Honda CMX500
Honda CMX500 made a strong debut in the cruiser market

Naked Motorcycle Sales by Model

Top 10 by Category – Naked
January – March 2018 compared to January – March 2017
ManufacturerModelTotal
YTD 2018YTD 2017% CHAN
HondaCB125E432140208.6%
YamahaMT07L233250-6.8%
YamahaMT-09210219-4.1%
YamahaMT03LA20212759.1%
HondaGROM193294-34.4%
KawasakiZ900RS1260
HondaCB300F965188.2%
BMWG 310 R880100%
YamahaXSR700LA774667.4%
YamahaMT107477-3.9%
Yamaha MT-03 LAMS
Yamaha MT-03

Sport Touring Motorcycle Sales by Model

Top 10 by Category – Sport Touring
January – March 2018 compared to January – March 2017
ManufacturerModelTotal
YTD 2018YTD 2017% CHAN
YamahaYZF-R3A2862792.5%
KawasakiNinja 300193268-28.0%
HondaCBR650FL6974-6.8%
KTMRC3905892-37.0%
KawasakiNinja 650L49131-62.6%
KawasakiNinja 10004346-6.5%
KawasakiVERSYS-X 300425740.0%
SuzukiGSX250R400
YamahaMT09TRA3140-22.5%
BMWS 1000 XR2629-10.3%
Yamaha YZF-R3
Yamaha YZF-R3

Supersport Motorcycle Sales by Model

Top 10 by Category – Super Sport
January – March 2018 compared to January – March 2017
ManufacturerModelTotal
YTD 2018YTD 2017% CHAN
HondaCBR500R186221-15.8%
HondaCBR300R15113115.3%
KawasakiNINJA 4001390
DucatiSuperbike550
BMWS 1000 RR4278-46.2%
Ducati1299 Panigale413613.9%
HondaCBR1000RR3549-28.6%
YamahaYZF-R13241-22.0%
SuzukiGSX-R10003148-35.4%
DucatiSUPERSPORT300
Ducati Panigale V4 debuted strongly and Ducati sportsbike sales are pretty good, however the other aspects of Ducati's range fared not to sell and contributed to 16 per cent decline in sales for the brand
Ducati Panigale V4 debuted strongly and Ducati sportsbike sales are pretty good, however the other aspects of Ducati’s range fared not to sell and contributed to 16 per cent decline in sales for the brand

 Touring Motorcycle Sales by Model

Top 10 by Category – Touring
January – March 2018 compared to January – March 2017
ManufacturerModelTotal
YTD 2018YTD 2017% CHAN
Harley DavidsonFLHXS54101-46.5%
BMWR 1200 RT473246.9%
Harley DavidsonFLHRXS370
Harley DavidsonFLHTCUTG360
Harley DavidsonFLHTK3463-46.0%
Harley DavidsonFLHX330
Harley DavidsonFLHXSE230
Harley DavidsonFLTRXS2138-44.7%
Harley DavidsonFLHR2146-54.3%
Indian MotorcycleRoadmaster20200.0%
Harley-Davidson Street Glide Special
Harley-Davidson Street Glide Special topped the touring category in 2017 and leads the away again in 2018, despite Harley’s overall sales being down almost 20 per cent

LAMS Motorcycle Sales by Model (Learner)

The LAMS chart also includes a couple of road legal off-road motorcycles in the KTM 300 EXC and Suzuki DR-Z400E.

Top 10 by Category – LAMS Approved
January – March 2018 compared to January – March 2017
ManufacturerModelTotal
YTD 2018YTD 2017% CHAN
HondaCB125E432140208.6%
HondaNBC110362527-31.3%
KTM300EXC32517387.9%
YamahaYZF-R3A2862792.5%
Harley DavidsonXG500236322-26.7%
YamahaMT07L233250-6.8%
SuzukiDR-Z400E220223-1.3%
YamahaMT03LA20212759.1%
HondaGROM193294-34.4%
KawasakiNinja 300193268-28.0%
The CB125e has proven a strong performer in the Honda line-up despite competition from the Grom
The CB125e has proven a strong performer in the Honda line-up despite competition from the Grom

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