BMW S 1000 RR wins design award (from the German Design Council…)
The Automotive Brand Contest – a prestigious international design competition – saw the German Design Council acknowledge the BMW S 1000 RR with a win in the motorcycle category.
The new BMW S 1000 RR benefits not only from technical advances for the engine, suspension and cockpit; in terms of design, it has taken another leap forward. The tail section displays a leaner look, while the asymmetrical side panels have been revised and the centre airbox cover now has side aperture grilles. A new identifying feature comes in the form of two winglets on the top of the panels for enhanced aerodynamic performance.
The Automotive Brand Contest is the only neutral, international design competition for automotive marques and, since its inception in 2011, has evolved into an important event for the sector.
This year, for the second time, the German Design Council recognises outstanding product and communication design and turns its attention to the essential significance of a brand and its design within the motoring industry.
An independent panel of experts including representatives from the media, design and brand communication, as well as from higher education establishments, judged the submitted works in a total of 12 competitive categories.
“The BMW S 1000 RR has taken all before it, winning on the track and around the world being awarded many industry and customer accolades. This Automotive Brand Contest award further emphasises the attributes of the exciting S 1000 RR” said Tony Sesto, BMW Motorrad General Manager Australia and New Zealand.
