The recent acquisition of the Gas Gas brand as part of the Spanish-owned Torrot Group has further strengthened the future of this iconic brand with a significant investment across all levels of manufacturing and product development. With a focus on expansion into new markets, along with the development of future markets such as Australia, the new appointment of Urban Moto Imports underpins the company’s commitment to bring new levels of customer engagement and support.
Urban Moto Imports now adds Gas Gas to their massive inventory of brands which include; MV Agusta (Both here and in the USA), Royal Enfield, Bimota, Benelli and Confederate Motorcycles. Using a proprietary B2B system, matched with strong after sales and marketing, the company is set to significantly grow Gas Gas, delivering a competitive and exciting experience for customers and the market.
“Gas Gas is without question a brand held in high esteem amongst the off-road community for its high build quality, performance and racing pedigree. The new MY2018 range, is ultimately a brand new platform that will be very competitive. However, the MY2018 range is just the start of the new breed to come from Gas Gas with much-anticipated developments to be announced. We look forward to a long relationship with Gas Gas and we are committed to support our customers and dealership network. Media events, shows and customer experience days are being scheduled for the second half of 2017 as well as entering racing programs such as the VORC and AORC,” says Joseph Elasmar, Urban Moto Imports CEO.
“The entire team at Torrot Group are thrilled with the appointment of Urban Moto Imports as our new Enduro distributor for Gas Gas in Australia. As Gas Gas takes a new path under the direction of the Torrot Group, we are confident that Urban Moto are the perfect partner to drive growth in the important Australian off-road market. We look forward to working with Urban Moto Imports to establish the well known Gas Gas brand as a key player in the Australian off-road market,” Phillip Wilkinson – Gas Gas APAC business development manager
New Gas Gas MY2018 range
This year Gas Gas will launch the new 2018 Phoenix range in Australia which will set the benchmark for new developments out of the Spainish factory. With a brand new design and contributions from suppliers including Kayaba and FMF and extensive development carried out by the Gas Gas Enduro Championship team, the new Gas Gas Phoenix range is a total renewal of the brand in Enduro.
The EC 250, EC 300, XC 250 and XC 300, boast new frame, engine, suspension, geometry and an endless list of new parts. Handbuilt out of the Spanish factory in Salt, the new EC/XC demonstrates the total commitment to providing the greatest reliability, top specs, versatility and off-road performance motorcycle in the Enduro market.
Gas Gas under the directive of Torrot Group are now set to bring new models alongside the Phoenix range, to further compliment the Enduro segment and bring with it new developments in engine, chassis, suspension and electronics.
Whilst the new 2018 Phoenix range will steal the hearts of off-road enthusiasts, Gas Gas Australia will also be launching the junior electric E10 enduro model which will delight parents with its innovative remote motorcycle control app.
Gas Gas will continue to support the existing Gas Gas dealership network under the new distributor Urban Moto Imports, with new motorcycles, parts and accessories. The Gas Gas network will be expanded further to meet the demand of customers and regions previously without representation.
The launch of the 2018 range will take place in early August with immediate delivery of new motorcycles to dealerships.
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