Bundoora BMW Motorrad opens in Melbourne

Bundoora BMW Motorrad opens in Melbourne
Bundoora BMW Motorrad opens in Melbourne

BMW Motorrad is happy to announce the opening of Bundoora BMW Motorrad, Australia’s newest authorised dealership.

Bundoora BMW Motorrad, located in Melbourne’s expanding northern suburbs, is an integral part of Doncaster BMW’s Bundoora retail precinct.

At a lavish launch Doncaster BMW’s Managing Director, Ingo Reisch, opened Bundoora BMW with the promise that it will deliver the same excellence created by Doncaster BMW, 2013 Metropolitan BMW Motorrad Dealer of the Year.

“Over the last few years, Doncaster BMW Motorrad has gone from strength to strength as we have strived to create the ultimate BMW motorcycle retail and service destination. We are excited to be launching our new BMW Motorrad dealership at our Bundoora precinct. Bundoora is ideally situated not only for those in the fast-growing northern corridor of Melbourne but is also easily accessible from the regional areas of Central Victoria,” said Patrick Fielding, General Manager Doncaster BMW.

General Manager BMW Motorrad Australia, Tony Sesto, is delighted with this latest development from Doncaster BMW.

“Bundoora BMW Motorrad will create excitement for the marque in Melbourne’s rapidly expanding northern corridor and give even more riders greater opportunity to ride our class leading motorcycles,” said Tony.

Advert - BMW Test Ride Neck Warmer
Test Ride a BMW and score a free neck warmer

BMW Motorrad posts new all-time retail high in July.

With 11,661 vehicles sold, BMW Motorrad posted its best ever July result in July 2014. As compared to the record month of the previous year ( 11,241 units), 3.7% more motorcycles and maxi scooters were supplied to customers. As of July, worldwide sales likewise reached a new all-time high at 82,639 units sold, an increase of 8.5% (previous year: 76,128 units). 

Heiner Faust, BMW Motorrad Head of Sales and Marketing: “We once again achieved a new all-time retail high in July. With growth of 8.5% as per July we are also on course for a new all-time annual record for the year as a whole. Based on the first seven months of the year, sales are developing positively worldwide.”

Germany continues to be the strongest single BMW Motorrad market with 14,016 vehicles sold (previous year: 13,658 units) and a share of 17% in the total sales volume. The second largest market is the USA with sales of 10,158 vehicles (previous year: 9,402 units) and a 12.3% volume share. These are followed in third and fourth positions by the European markets of Italy and France with 8,470 and 7,601 motorcycles and maxi scooters sold respectively.

“The success of the first seven months is based on the ongoing healthy demand for our motorcycles and maxi scooters and shows just how popular our current model range is among customers”, says Heiner Faust.

The ranking of the best-loved BMW motorcycles still has the travel enduro bike R 1200 GS at the top, along with its sibling model the R 1200 GS Adventure.

The other enduro and boxer models and the new models of the current motorcycle season are also in high demand.