Husqvarna Motorcycles achieve record breaking sales and turnover in 2014
2014 has been a momentous year for the Husqvarna brand. Enjoying record figures in sales and turnover, a total number of 16,337 motorcycles were sold.
Of that 16,337 total number, 1952 machines, around 12 per cent of the total sales volume headed to new buyers in Australia. This ranked Husqvarna as the 12th highest selling brand in Australia, only 36 units shy of Ducati.
Passing the magical 100 million Euro mark in turnover, this growth provided Husqvarna Motorcycles with production and sales figures never before achieved during the iconic brand’s 111 years of motorcycle production.
Husqvarna gained significant market share in the enduro competition segment as well as making an outstanding restart into the motocross segment, where close to 6,000 Husqvarna motocross bikes were sold worldwide.
As such the brand has re-established its position as a key player within the offroad motorcycle segment. In 2015 Husqvarna will pursue its growth strategy.