History has a habit of repeating itself and in 2014 it will happen again when the company that lent its name to the most successful race series in Australian road racing history once again lends its name to a series that is growing and showcasing the country’s best racers.
Australian Road & Track Rider Promotions has announced this afternoon that the major naming rights sponsor for the 2014 Australasian Superbike Championship will be Swann Insurance, a company with a long pedigree in backing winners.
Terry O’Neill the managing director of ARTRP commented “In the 80’s Australia had a motorcycle race series that any country would have been proud to have as its own, it was affectionately called the Swann Series. I watched Swann Series races on TV with the likes of Gardner, Magee, Dowson and many other great Aussie legends all going head to head . Step forward to today and once again Australian motorcycle road racing is blessed with an over abundance of great racing talent that provides exciting and close racing like the Swann Series of old .”
O’Neill added ‘Not since the 80’s has Swann Insurance lent its name to a road race series and we know the importance of this history, so we will be endeavouring to run the biggest and best race series this country has seen since, so once again people will talk affectionately about the Swann Series.”
Paul Ayton, General Manager, Swann Insurance said; “Swann Insurance is pleased to become the major naming rights sponsor for the 2014 Australasian Superbike Championship. This initiative will further strengthen our commitment and involvement to the broader motorcycling community, and we look forward with anticipation to an exciting 2014 racing calendar”
The 2014 Swann Series will compete in four States and have six rounds. The first round of Swann Insurance Australasian Superbike Championship kicks off at Wakefield Park Raceway in country NSW on Sunday the 16th March.
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