French fashion married to Italy’s Vespa
It was 1946 when Vespa made its debut on the roads of a Europe devastated by the recent conflict but, equally, full of creativity and a desire for renewal. After seventy-four years of history and over eighteen million scooters, Vespa is a global reference for style, elegance and technology. A brand known and loved all over the world that, with more than one and a half million vehicles produced in the last decade, is experiencing one of the most fortunate and dynamic periods in its story.
Founded in the same year, 1946, the Italian brand and the Parisian couture house Christian Dior are both style icons.
Out of this passionate dialogue, the Vespa 946 Christian Dior scooter comes to life, its monohull architecture and subtle graphic lines paying tribute to the heritage of the two houses.
The Vespa 946 was launched in 2013. It is an innovative product which takes inspiration from the Vespa prototype MP6 produced in 1946. Details such as the handlebars that feature sewn trim with needle and thread, aluminium parts fitted manually, one by one in a monocoque steel body, a dedicated production line, more like an haute couture atelier than a production line, make this Collection stand out.
Vespa 946 is built by human skill, piece by piece, carefully crafted with glorification of manual labour as the most valuable Italian manufactured crafts. The heart of the Vespa 946 is a single cylinder 125 cc 4 stroke, 3 valve, air cooled engine with electronic injection.
This new Christian Dior version was designed by Maria Grazia Chiuri, Creative Director of Dior women’s collections and is made in Italy.
A top case patterned with the Dior Oblique motif – designed by Marc Bohan in 1967 – is specially designed to be fixed on the luggage rack and a helmet adorned with the same iconic motif rounds out the unique range.
These limited-edition creations will launch in spring 2021 in Dior boutiques around the world and subsequently in a selection of Piaggio Group’s Motoplex stores.
The colour of the Vespa 946 Christian Dior body is an exclusive color made together with Dior creative Department, as well as the gold color for the finishing touches.
The saddle is in real blue-leather with ton sur ton seams; the handles are covered with blue- leather and the seams are ton sur ton.
The saddle support is realized with a “Dior Monogram” original fabric upholstery.
On the right side of the vehicle there are some exclusive decalco with the “Christian Dior Paris” logo, although on the left side there is the possibility to personalise it. The hook placed under the saddle also has the “Christian Dior” logo.
Piaggio’s Chief of Product and Marketing Strategy
“In these unprecedented times, it is great to be able to dream of a better future. The House of Dior opened its doors in 1946 in Paris, the same year that Vespa made its debut in Italy. This new Vespa 946 celebrates that anniversary and honors our heritage. Today, like yesterday, we have gone through a dark period and now we are joining forces to share some joie de vivre through a combination of style and craftsmanship. This partnership between Vespa and Dior represents a celebration of beauty.”
Maria Grazia Chiuri
Creative Director for the House of Dior
“I was very excited about this project with Vespa. For me, Vespa is linked to my city, Rome. It’s linked to the freedom to move around the city with ease, like in the film Roman Holiday (1953), which has left that extraordinary image of Audrey Hepburn clinging to Gregory Peck on a Vespa forever etched in our collective memory. I have so many happy memories starring a Vespa. It’s how my husband and I used to get around Rome and go to the seaside in Fregene. It’s a symbol of Italian-ness that is intricately linked to my personal history, and it’s now part of my professional life at Dior.”
We are unable to ascertain as yet as to when or if these specials will make it to Australia.