New era of YMA management

Over the past six months Yamaha Motor Australia has undergone a senior management restructure that has sprouted a new corporate tree at the YMA Sydney headquarters.

Long time Managing Director Steven Cotterell, who in his 36 years with the company was the driving force behind projects such as convincing Japan to bring the WR series of Enduro bikes to fruition, has left YMA after passing Yamaha’s mandatory retiring age.

Steve Cotterell was the dominant driving force behind Yamaha Australia for longer than most people can remember.
Steve Cotterell was the dominant driving force behind Yamaha Australia for longer than most people can remember.

Large Japanese motorcycle companies generally have a globally experienced senior Japanese excutive heading up their major offices all around the world. MCNews.com.au believes Cotterell was perhaps the only non-Japanese Managing Director at any major outpost for the brand anywhere in the world. Such was the respect he had built with the top Yamaha executives back in Hamamatsu. We wish the avid dirtbike enthusiast all the best in his retirement.

 

More recently, MC and ATV Divisional Manager Denis Roberts has left the company, while Director and Chief Operating Officer Andrew Carruthers has accepted a key role in
Yamaha Motor Europe starting 1 June 2018.

Current Group General Manager of Financial Services, Brad Ryan, a familiar face at ASBK event in recent years, replaces Carruthers as YMA Director and Chief Operating Officer.

ASBK regulars will be familiar with Brad Ryan's face as he has been the driver behind Yamaha's increasing investment in the revitalised Australian Superbike Championship.
ASBK regulars will be familiar with Brad Ryan’s face as he has been the driver behind Yamaha’s increasing investment in the revitalised Australian Superbike Championship.

Brad Ryan takes over the divisions of sales and marketing for both MC/ATV and marine, service and franchising, while also continuing as General Manager of the financial services companies.

Current Chief Financial Officer Darryl Lovegrove is promoted to YMA Director. Lovegrove continues his role as CFO and heads up the divisions of administration, human resources, IT, spare parts and Ficeda.

Chief Financial Officer Darryl Lovegrove has been promoted to YMA Director
Chief Financial Officer Darryl Lovegrove has been promoted to YMA Director

Outgoing YMA Director and COO Andrew Carruthers.

“The changes introduce a new direction to YMA,” explains outgoing Director and COO Andrew Carruthers. “We are adopting a fresh approach to revitalise the brand by empowering the next generation of management. We aim to build relationships with key stakeholders and to invest in our staff so they can act quickly and decisively to reconnect the brand with those closest to it.  YMA has always been a customer focused company. These changes should ensure an even closer connection to the people who buy and use Yamahas.”

YAMAHA

Serco Yamaha team poster

Moto News Weekly | Serco Yamaha 20th anniversary edition

With pretty much absolutely nothing happening in regards to off-road motorcycle racing over the...
Kev Marshall ASBK rd

Insights into the dirty minds of Yamaha race technicians

Team Yamaha mechanics reflect on their favourite tools and more While it’s the riders and...
Yamaha Tracer GT Tech Black AU Cover

2020 Yamaha Tracer 900 GT arrives in Tech Black

2020 Yamaha Tracer 900 GT Yamaha has announced the release of the 2020 plated Tracer...
Yamaha Grizzly SE

Yamaha confirm decision to withdraw from Australian ATV market

YMA TO DISCONTINUE UTILITY ATVS Due to new Australian government legislation that requires the mandatory...
yamaha building tcm

Yamaha suspend production in Italy and France

Yamaha Motor Europe announce production pause in Italy, France Yamaha Motor Europe today announced that...