Motorcycles Sales Figures

2019 YTD Australia Motorcycle Sales Data

Overall the Australian motorcycle market, across all sectors, road, off-road, ATV and scooters is down 11.4 per cent. Every single major brand is down in comparison to the first six months of 2018, which itself was not a great year for the motorcycle market.

From January to June, motorcycle industry sales totalled 47,942 in 2018 compared with 50,939 for the same period in 2017. Over the first six months of 2019 that half-year figure has fallen further to 42,457.

Honda is still #1 overall with 10,275 sales chalked up in the first half of 2019. Big Red’s result helped a great deal by Honda’s very positive growth in scooter sales combined with a relatively good showing in the off-road market. These positives helped somewhat offset a 28.9 per cent drop in road sales for Honda and a 22 per cent drop in ATV sales.

Honda CBE Red
Affordable learner machines like Honda’s CB125E is what is keeping road bike sales ticking over

None of the brands are in positive territory overall. KTM and Kawasaki are the only two companies to only go backwards in single digit percentages, while the rest of the brands suffered double-digit declines.

Despite a 19.4 per cent decline in sales Harley-Davidson are still Australia’s biggest selling road bike brand while Yamaha narrowly edged past Honda on road bike sales.

Yamaha MT LA RHF
Yamaha MT-07 LA

Off-road it was a reversal of the blue-red fortunes with Honda sneaking ahead of Yamaha for the #1 spot in dirt-bikes.

Scooters are the only segment of the market that is in positive territory overall and Honda’s growth in this area has been phenomenal. Only a few years ago Honda was a bit-part player in the scooter market, but are now by far the market leader in this area.

Polaris remain the biggest selling ATV brand in Australia across a four-wheeler market that is 13.4 per cent down overall.


Motorcycle brands by overall volume

January – June 2019 compared to January – June 2018
Manufacturer Total
YTD 2019 YTD 2018 % CHAN
Honda 10274 11655 -11.8%
Yamaha 8959 10085 -11.2%
Kawasaki 4533 4718 -3.9%
Suzuki 3322 3724 -10.8%
KTM 3310 3476 -4.8%
Harley Davidson 2925 3629 -19.4%
Polaris 2685 3098 -13.3%
BRP Australia 1333 1308 1.9%
BMW 1238 1395 -11.3%
Husqvarna 1064 1232 -13.6%
Triumph 906 1195 -24.2%
Ducati 662 738 -10.3%
Vespa 379 434 -12.7%
Piaggio 375 498 -24.7%
Indian Motorcycle 323 453 -28.7%
Aprilia 104 197 -47.2%
Moto Guzzi 65 74 -12.2%
TOTAL 42457 47909 -11.4%

2019 Road Motorcycle Sales

January – June 2019 compared to January – June 2018
Manufacturer Road
YTD 2019 YTD 2018 % CHAN
Harley Davidson 2925 3629 -19.4%
Yamaha 2749 3014 -8.8%
Honda 2738 3853 -28.9%
Kawasaki 2012 2344 -14.2%
BMW 1156 1367 -15.4%
Suzuki 1097 1327 -17.3%
Triumph 906 1195 -24.2%
KTM 866 794 9.1%
Ducati 662 738 -10.3%
Indian Motorcycle 323 453 -28.7%
Husqvarna 109 143 -23.8%
Moto Guzzi 65 74 -12.2%
Aprilia 60 111 -45.9%
TOTAL 15668 19042 -17.7%

2019 Off-Road Motorcycle Sales

January – June 2019 compared to January – June 2018
Manufacturer Off Road
YTD 2019 YTD 2018 % CHAN
Honda 4182 4180 0.0%
Yamaha 4135 4740 -12.8%
KTM 2444 2682 -8.9%
Kawasaki 1793 1663 7.8%
Suzuki 1157 1226 -5.6%
Husqvarna 955 1089 -12.3%
TOTAL 14666 15580 -5.9%

2019 Scooter Sales

January – June 2019 compared to January – June 2018
Manufacturer Scooter
YTD 2019 YTD 2018 % CHAN
Honda 969 557 74.0%
Vespa 379 434 -12.7%
Piaggio 375 498 -24.7%
Suzuki 375 252 48.8%
Yamaha 261 236 10.6%
BMW 82 28 192.9%
Aprilia 44 86 -48.8%
TOTAL 2485 2091 18.8%

2019 ATV Sales

January – June 2019 compared to January – June 2018
Manufacturer ATV
YTD 2019 YTD 2018 % CHAN
Polaris 2685 3098 -13.3%
Honda 2385 3065 -22.2%
Yamaha 1814 2095 -13.4%
BRP Australia 1333 1308 1.9%
Kawasaki 728 711 2.4%
Suzuki 693 919 -24.6%
TOTAL 9638 11196 -13.9%

Top Ten Selling Motorcycles in Australia
YTD 2019

Top 10 Overall – Excludes ATVs
January – June 2019 compared to January – June 2018
Manufacturer Model Total
YTD 2019 YTD 2018 % CHAN
Kawasaki KLX110 870 539 61.4%
Honda CRF50F 763 614 24.3%
Yamaha WR450F 671 620 8.2%
Yamaha PW50 628 625 0.5%
Honda CRF110F 570 504 13.1%
Honda CB125E 569 637 -10.7%
Yamaha MT07L 525 504 4.2%
Honda NSC110 496 238 108.4%
Honda CRF230F 494 668 -26.0%
Kawasaki NINJA 400 488 443 10.2%

What about the other brands….?

It should be noted that some brands are not represented in the official audit figures in relation to motorcycle sales. Brands under the UMI group such as MV Agusta, Royal Enfield and Gas Gas, along with the likes of Sherco, CF Moto, Kymco and SWM which come under the stewardship of Mojo Motorcycles, are not included in the sales figures as these companies choose not to be members of the Federal Chamber of Automotive Industries.

An educated guesstimate suggests that these brands represent around 10 per cent of the whole market, thus the data is formulated from audited figures that cover around 90 per cent of the motorcycles sold in Australia.

Along with compiling motorcycles sales data, the FCAI is the primary organisation funded by the motorcycle industry to deal with government agencies. FCAI helped lobby for the Learner Approved Motorcycles Scheme and the Recreational Registration Scheme. They also lobby for exemptions on tightening emissions schemes in relation to motorcycles, and helping to prevent governments trying to restrict or ban the use of ATVs.

Yamaha MT LA RHS

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