Australian Motorcycle Sales Figures 2015

Honda overall #1 – Harley-Davidson Australia’s leading selling roadbike brand – Yamaha top selling off-road brand
Harley-Davidson Street 500 made a splash on the Australian learner market and as we predicted last year, catapulted Harley-Davidson in front of Honda in regards to road bike sales. Thus Harley-Davidson is now the biggest selling roadbike brand in Australia and the Street 500 is now H-D's top selling model
Harley-Davidson Street 500 made a splash on the Australian learner market and as we predicted last year, catapulted Harley-Davidson in front of Honda in regards to road bike sales. Thus Harley-Davidson is now the biggest selling roadbike brand in Australia and the Street 500 is now H-D’s top selling model

Australia’s new motorcycle market was steady in 2015, with motorcycle, ATV and scooter sales reaching 108,711*—on par with 2014 figures.

Honda was the largest selling brand, holding 22.5 per cent of the total motorcycle, ATV and scooter market.

In second place was Yamaha with 21.4 per cent of the market (23,290), and a very strong 14.2 per cent growth over 2014, largely driven by a healthy 30.7 per cent increase in road bike sales.

Kawasaki was third with 9.8 per cent (10,675), Suzuki was fourth with 9 per cent (9,806) and Harley-Davidson was fifth with 9 per cent (9,790).

Road bike sales were strong, increasing 2.6 per cent compared to 2014 and accounting for 41.4 per cent of the total market. Australians rode home on a total of 45,013 new road bikes in 2015.

Harley-Davidson took out the top position for sales in the road bike category. Harley-Davidson’s 9,790 new road bike sales accounted for 21.7 per cent of the total road bike market. Honda was the second highest selling brand, in this category, with 17.1 per cent of road bike sales (7,691). Honda was followed by Yamaha with 15.4 per cent (6,914), Kawasaki with 12.7 per cent (5,731) and BMW with 7.1 per cent (3,201).

Off-road motorcycle purchases accounted for almost 35 per cent of total market sales, with 37,982 Australians taking home a new off-road bike. The popularity of these vehicles has remained relatively steady from 2014, with the 37,982 sales representing a 0.8 per cent increase on 2014 figures.

Yamaha again led the market for off-road motorcycles, selling 31.7 per cent (12,048) of the total off‑road bikes sold. Yamaha was followed by Honda with 27.2 per cent (10,318), KTM with 15.2 per cent (5,787), Suzuki with 11.7 per cent (4,432) and Kawasaki with 9.8 per cent (3,713).

The ATV market grew by 1.2 per cent in 2015 (compared to 2014), with a total of 20,327 ATVs sold. The total sales represent 18.7 per cent of the total 2015 motorcycle market. Honda was the leading ATV brand, selling 27.2 per cent (5,526) of the total ATV sales. Polaris was second with 25.1 per cent (5,095), Yamaha was third with 19.3 per cent (3,922), Suzuki was fourth with 11.2 per cent (2,283) and BRP was fifth with 9.4 per cent (1,901)

Scooter sales continue to decline, with total sales in 2015 down 22.7 per cent on 2014 sales figures. Vespa topped the list in the scooter market, selling 19.4 per cent (1,044) of the total 5,389 scooters sold. Piaggio came in second with 18.8 per cent (1,011), Honda was third with 18.6 per cent (1,000), Aprillia was fourth with 9 per cent (487) and Yamaha was fifth with 7.5 per cent (406). Scooter sales account for 5 per cent of the total motorcycle market.

* Sales figures some brands were not fully reported in 2015, owing to individual circumstances.

Total Motorcycle Sales Figures 2015 by Brand (Including ATV/Scooter/Road and Off-Road)
  1. Honda 24,535 / -1.3%
  2. Yamaha 23,290 / +14.2%
  3. Kawasaki 10,675 / -3.2%
  4. Suzuki 9806 / +0.6%
  5. Harley-Davidson 9790 / +14.1%
  6. KTM 7104 / -1%
  7. Polaris 5095 / -13.5%
  8. BMW 3258 / +20.4%
  9. Triumph 2900 / +1.6%
  10. Ducati 2194 / +10.4%
  11. BRP 1901 / +2.6%
  12. Husqvarna 1493 / -23.5%
  13. Piaggio 1011 / -21.9%
  14. Vespa 1044 / -8.4%
  15. Aprilia 845 / -3.3%
  16. Indian 734 / +117.8%
  17. Kymco 520 / -44.3%
  18. Hyosung 443 / -54.7%
  19. Victory 381 / -10.8%
  20. Moto Guzzi 255 / +0/8%
Road Motorcycle Sales Figures 2015 by Brand
  1. Harley-Davidson 9790
  2. Honda 7691
  3. Yamaha 6914
  4. Kawasaki 5731
  5. BMW 3201
  6. Triumph 2900
  7. Suzuki 2794
  8. Ducati 2194
  9. KTM 1317
  10. Indian 734
  11. Hyosung 443
  12. Victory 381
  13. Aprilia 358
  14. Moto Guzzi 255
  15. Norton 50
Off-Road Motorcycle Sales Figures 2015 by Brand
  1. Yamaha 12,048
  2. Honda 10,318
  3. KTM 5787
  4. Suzuki 4432
  5. Kawasaki 3713
  6. Husqvarna 1482
Top Ten Selling Motorcycles – Australian Motorcycle Sales Figures 2015
  1. Yamaha TTR50 2375
  2. Honda CRF50F 2343
  3. Honda CT110X 2114
  4. Yamaha PW50 1953
  5. Kawasaki 300 Ninja 1947
  6. Harley-Davidson XG500 1605
  7. Harley-Davidson FXSB 1552
  8. Yamaha MT-07L 1427
  9. Honda CRF110F 1381
  10. Kawasaki KLX110 1259
Top Ten Selling Road Bike Motorcycles – Australian Motorcycle Sales Figures 2015
  1. Honda CT110X 2114
  2. Kawasaki 300 Ninja 1947
  3. Harley-Davidson XG500 1605
  4. Harley-Davidson FXSB 1552
  5. Yamaha MT-07L 1427
  6. Honda CBR500R 1215
  7. Yamaha YZF-R3A 1156
  8. Honda CBR300R 1044
  9. Honda CB125E 981
  10. Yamaha MT-09 822
Top Ten Selling Off-Road Motorcycles – Australian Motorcycle Sales Figures 2015
  1. Yamaha TTR50 2375
  2. Honda CRF50F 2343
  3. Yamaha PW50 1953
  4. Honda CRF110F 1381
  5. Kawasaki KLX110 1259
  6. Yamaha WR450F 1185
  7. Honda CRF230F 1134
  8. Yamaha TTR110 1039
  9. Yamaha YZ250F 969
  10. Honda CRF250L 940
Top Ten Selling SuperSport Motorcycles (we don’t decide what model is in what category…) – Australian Motorcycle Sales Figures 2015
  1. Honda CBR500R 1215
  2. Yamaha YZF-R3A 1156
  3. Honda CBR300R 1044
  4. Yamaha YZF-R1 561
  5. KTM RC390 391
  6. BMW S 1000 RR 363
  7. Honda CBR1000RR 341
  8. Ducati 899 Panigale 326
  9. Hyosung GT650R 241
  10. Ducati 1299 Panigale 226
Honda CBR500R
Honda CBR500R
Top Ten Selling Adventure Motorcycles – Australian Motorcycle Sales Figures 2015
  1. BMW R 1200 GS 411
  2. Kawasaki KLR650 397
  3. Triumph Tiger 800XC 334
  4. BMW R 1200 GS Adventure 322
  5. Honda CB500XA 322
  6. BMW G650GS 263
  7. Ducati Multistrada 1200 244
  8. Suzuki DL650XA 208
  9. BMW F 800 GS Adventure 179
  10. BMW F 700 GS 168
BMW R 1200 GS
BMW R 1200 GS
Top Ten Selling Sports-Touring Motorcycles – Australian Motorcycle Sales Figures 2015
  1. Kawasaki 300 Ninja 1947
  2. Kawasaki 650R Ninja 449
  3. Yamaha MT-09TRA 308
  4. Kawasaki Versys 232
  5. Kawasaki 1000 Ninja 160
  6. Honda VFR800 142
  7. Suzuki GSX1300R 127
  8. Honda CBR650F 125
  9. Yamaha FZ6R 118
  10. Suzuki GSX-S1000F 85
Top Ten Selling Nakedbike Motorcycles – Australian Motorcycle Sales Figures 2015
  1. Yamaha MT07L 1427
  2. Yamaha MT09 822
  3. Ducati Scrambler 800
  4. Kawasaki Z300 325
  5. Ducati M659 322
  6. KTM 390 Duke 321
  7. Triumph Street Triple 300
  8. Triumph Bonne T100 253
  9. Honda CB500FA 249
  10. BMW S 1000 R 246
Yamaha MT-07 LAMS
Yamaha MT-07 LAMS
Top Ten Selling Touring Motorcycles – Australian Motorcycle Sales Figures 2015
  1. Harley-Davidson FLHXS 395
  2. Harley-Davidson FLHTK 239
  3. BMW R 1200 RT 181
  4. Harley-Davidson FLHXSE2 154
  5. Yamaha FJR1300 134
  6. Harley-Davidson FLTRXS 129
  7. Harley-Davidson FLHRC 125
  8. Honda Gold Wing 99
  9. Triumph Thunderbird LT 96
  10. BMW F 800 GT 60
Harley-Davidson Street Glide Special 2015
Harley-Davidson Street Glide Special 2015
Top Ten Selling Enduro Motorcycles – Australian Motorcycle Sales Figures 2015
  1. Yamaha WR450F 1185
  2. Suzuki DR-Z400E 868
  3. KTM 500 EXC 670
  4. KTM 350 EXC-F 634
  5. KTM 300 EXC 585
  6. Yamaha WR250F 474
  7. KTM 450 EXC 402
  8. Yamaha WR250R 270
  9. Husqvarna TE300 266
  10. Kawasaki KLX250S 254
2016 Yamaha WR450F
2016 Yamaha WR450F
Top Ten Selling Motocross Motorcycles – Australian Motorcycle Sales Figures 2015
  1. Yamaha YZ250F 969
  2. Yamaha YZ450F 868
  3. Honda CRF450R 862
  4. Honda CRF250R 842
  5. Kawasaki KX450F 574
  6. Kawasaki KX250F 551
  7. KTM 50SX 485
  8. Yamaha YZ250 434
  9. KTM 85SX 393
  10. KTM 65SX 387
2016 Yamaha YZ250F
2016 Yamaha YZ250F
ATV Sales Figures 2015 by Brand
  1. Honda 5526
  2. Polaris 5095
  3. Yamaha 3922
  4. Suzuki 2283
  5. BRP 1901
  6. Kawasaki 1231
  7. Arctic Cat 236