2017 Ducati Sales Figures

Ducati closed 2017 with marginally positive results, prolonging the trend of constant growth that has characterised the Bologna-based motorcycle manufacturer’s last eight years.

Ducati’s financial data was recently presented during the annual AUDI AG press conference where they announced that 55,871 motorcycles were delivered to customers all over the world (+0.8% vs. 2016), despite the global market for motorcycles bigger than 500 cc actually shrinking by 3.5%.


Ducati in Australia

In Australia during 2017 Ducati followed the downward trend recorded by almost all brands across Australia last year, down 2.2 per cent on 2016 with a total of 1968 sales.

2016 had been perhaps a worse year for the Italian brand Down Under, where sales contracted by 8.2 per cent during that calendar year, despite most of the Australian market recording positive growth.

2015, however was a good year for Ducat in Australia where sales improved by 10.4 per cent.


2017 Australian Motorcycle Sales Figures Data Here


Globally however, by the end of 2017 Ducati turnover had reached € 736 million, representing another step forward in a growth trend that has seen sales increase by nearly 30% over the last five years. The operating result was € 51 million (2016: € 51 million) with an operating margin of 7%.

The Audi Group financial data for 2017, in which Ducati represents the motorcycling segment, was released during the annual press conference held at the AUDI AG headquarters in Ingolstadt.

Claudio Domenicali, CEO of Ducati Motor Holding

“This strong performance confirms the soundness of the product development strategy undertaken in recent years”, stated Claudio Domenicali, CEO of Ducati Motor Holding. “In 2017 we laid the foundations for further, future development of the company. We launched seven new models on the market. Furthermore, we presented the Panigale V4, the first Ducati factory bike to mount a 4-cylinder engine, the outcome of the biggest investment Ducati has ever channelled into a single product. 2017 also saw further development of the Scrambler range. At EICMA the Scrambler brand presented the first completely new bike since its founding: the Scrambler 1100, which adds an all-new dimension to the Ducati Scrambler world by injecting big-bike technology, performance and ultra-high quality finishing.”

Ducati Scrambler 1100
Ducati Scrambler 1100

André Stoffels, CFO of Ducati Motor Holding

“The quality of the results underlines Ducati’s strong profitability and financial resilience”, commented André Stoffels, CFO of Ducati Motor Holding. “Even with significantly higher investment in product innovation, the global expansion of the Ducati sales network, digitalization of both our products and our core processes and, last but not least, our huge commitment to racing, we’ve still achieved an operating margin of 7%.”

Andre Stoffels, Ducati CFO
Andre Stoffels, Ducati CFO

At this time, Ducati Motor Holding has a total of 1,570 employees. The Ducati sales network has 780 dealerships in over 90 countries.