Yamaha give us an inside look at their 2025 sales data

2025 Yamaha Motor Australia Sales Data

Following on from MCNews.com.au‘s recent overview of the Australian motorcycle sales data for 2025 (link), which is now pretty detail-sparse due to manufacturers and the FCAI keeping the more interesting parts of the data close to their chest, Yamaha has released a bit more information on their performance and top-performing models.

Yamaha Motor Australia achieved the number one retail status in 2025, with more than 25,500 new Yamaha units delivered to riders across Australia.

This is only the fourth time in the 23 years of FCAI-recorded data that Yamaha has topped the Australian market for an entire calendar year.

2025 saw an overall decline in motorcycle sales volume across the market. Yamaha however, bucked the trend, posting growth across several categories.

Despite recording a 7.4 per cent contraction in road bike sales, Yamaha was up 14.4 per cent in off-road sales. Scooters were up 8.1 per cent, while in the Off-Highway Vehicle (ATV/SxS/SSV) segment, Yamaha was up 19.2 per cent.

Yamaha’s WR450F remains king of the enduro bike sales. Yamaha sales across all categories in 2025 grew by nine per cent, following a very strong 2024 for the brand. The 2025 result comes in the context of a market that dropped 1.3 per cent overall.

Yamaha ranked number two in Australia for off-road sales, and number one for the OHV category.

Matthew Ferry – YMA Land Mobility General Manager

“I want to extend my heartfelt thanks to our dealer partners, the strongest and most committed network in the country, along with our customers and every team member at Yamaha Motor Australia. The passion, belief in the brand, and willingness to work together throughout 2025 have been the driving force behind this incredible result. Achieving the number one position again isn’t just a milestone; it’s a reflection of the collective effort, pride and determination shared across our entire Yamaha group.

“This year’s success didn’t happen by chance. It was built through the countless activities, events and initiatives we delivered together in 2025. Every touchpoint strengthened our connection with customers and showcased the spirit of Yamaha. The momentum we’ve created together is powerful, and as we head into 2026, we’re excited to continue building on these partnerships, supporting our dealer network and delivering even more reasons for customers to choose Yamaha.

“With 2026 already underway and with the energy and unity across the business, we’re positioned for another strong year. Thank you again to our dealer partners, our customers and our staff. Their ongoing support and passion for Yamaha is what makes achievements like this possible.”

Yamaha’s total market share was 27.6 per cent overall, their best capture in 22 years; the brand only bested that share in 2003, the first year FCAI data was collated across the brands. That comes despite a relatively modest 17.2 per cent share of the road bike market.

In contrast, as the number two off-road motorcycle seller, Yamaha captured 33.9 per cent of the market in that segment.  Yamaha claimed 36 per cent of the scooter market and 30.6 per cent of the OHV segment.

These figures mean Yamaha is selling one in every four motorcycles, scooters and OHVs in Australia, amongst the FCAI members, covering almost 93,000 vehicles.

Brands falling outside the FCAI umbrella include the Urban Moto Imports group of Royal Enfield, Benelli, Segway and Rieju, plus the likes of CFMOTO, Kymco and Sherco under the stewardship of Mojo Motorcycles. Royal Enfield and CFMOTO have seen significant growth in recent years in the road bike segment, with Kymco also likely to be a large player in the scooter market, so the figures are always a bit limited in scope and accuracy, due to these omissions.

Other notable points for Yamaha included taking the crown as the top Supersport brand, on the back of the success of the R7, with the LAMS YZF-R7 taking the runner-up spot in the class, and the R3 taking third.

Yamaha also topped motocross sales, as well as the individual top spot in both two and four-stroke MX categories. They also dominated the Fun (MC & ATV) categories.

Leading MX sellers were the YZ250F, YZ450F, YZ85/LW and YZ250 2-stroke, as numbers one, two, three and four overall.

Yamaha also had the strongest enduro seller in the stalwart performer, the WR450F, with the WR250F taking third place in the sales chart.

The Tenere 700 took the top Adventure Touring placement, with the MT-07LA (LAMS) topping nakedbike sales, and the MT-09 and MT-03 at numbers four and five.

In Scooters, the D’elight and NMAX ranked second and third.

In outright sales, Yamaha’s smaller bikes continued to be mainstays, with the TT-R110E, PW50 and TT-R50E taking spots three, four and five, and Yamaha claiming eight of the 20 top-selling models in the country.

The Viking 3 was also the third-best-selling SSV model in 2025.

For a more generalised figure of the overall motorcycle sales figures for the industry, check out:
Australian Motorcycle Sales Figures 2025 – Yamaha on top

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