Urban Moto Imports brings ZXMOTO to Australia
Urban Moto Imports has been appointed Australian distributor for ZXMOTO, adding the young Chinese performance motorcycle brand to a stable that already includes Royal Enfield, Rieju and Benelli.
The Melbourne-based importer and distributor also represents Segway Powersports, Torrot and Peugeot Motocycles, with UMI serving both the Australian and New Zealand markets through an expanding dealer and support network.
UMI CEO – Joseph Elasmar
“This is a significant signing for Urban Moto Imports and an exciting development for riders across Australia and New Zealand. ZXMOTO is a brand with serious momentum, a clear focus on performance and passion, and a product range that we believe will genuinely surprise people.
“Seeing the ZXMOTO operation first-hand gave us real confidence in the brand. The factory, facilities and team all point to a manufacturer with serious capability and a strong future ahead.
“Meeting founder and CEO Zhang Xue only reinforced what we already saw in ZXMOTO. He is a true motorcyclist at heart, with a clear passion for racing, product development and motorcycle design. His journey to this point has already made a significant impact on the industry, and we are genuinely excited to bring that same energy to Australia and New Zealand.”
ZXMOTO is a very new name in the motorcycle world, but not one without some serious momentum behind it. Founded in 2024 by Zhang Xue, the brand has already made an international racing statement through the ZXMOTO Factory Evan Bros Racing effort in the FIM Supersport World Championship.
That statement came at Portimão recently, during the second round of the 2026 World Supersport season, where Valentin Debise won both races on the ZXMOTO 820RR.
For a brand founded in 2024, that result is noteworthy. The ZXMOTO story is closely tied to Zhang Xue himself, whose path through the motorcycle industry started well before the brand carried his name. According to ZXMOTO’s own history, Zhang learned motorcycle repair as a teenager, opened his own repair shop, later worked as a motocross rider, stunt rider and race-team mechanic, then moved into product management and motorcycle development before jointly founding Kove in 2017.
During the Kove period, Zhang was involved with models including the 500X adventure bike, 450 Rally, 800X ADV, 450RR and 321RR, with the company also taking its own machinery into major international competition including Dakar and the WorldSBK paddock. In 2024, Zhang moved on to establish Zhang Xue Moto, better known as ZXMOTO.
Australian model availability, pricing and final local specification details are yet to be announced, but the appointment gives ZXMOTO an established local distribution pathway rather than requiring the brand to build from scratch. UMI has already developed a broad presence in Australia with Royal Enfield, Rieju and Benelli, and the addition of ZXMOTO gives the group a fresh performance-led Chinese brand with current international racing credentials.
The current global ZXMOTO catalogue is still relatively compact, with the brand listing four models across sport, naked and off-road categories: the 820RR, 500RR, 500F and MX250.
The flagship is the 820RR, the triple-cylinder sportsbike that underpins ZXMOTO’s World Supersport programme. In road trim, the 818.8 cc three-cylinder is listed at 99 kW (133 hp) at 12,000 rpm and 80 Nm at 9500 rpm, with a claimed 193 kg kerb weight, while the higher-spec 820RR-R lifts output to 107 kW (143 hp) at 12,500 rpm and trims claimed kerb weight to 186 kg. The R version also steps up to KYB suspension, Brembo M50 front calipers, forged CNC wheels, Pirelli tyres and carbon winglets.
Below that sits the 500RR, a 470 cc inline-four sportsbike rated at 62 kW (83 hp) at 13,500 rpm and 46 Nm at 11,500 rpm, with a claimed kerb weight of 168 kg. It is an interesting proposition in its own right, as the small-capacity four-cylinder sportsbike space has been largely abandoned by the established Japanese manufacturers in many markets, despite that format once being central to the appeal of high-revving middleweight machinery. Key to its success in the Australian market will be how ZXMOTO can rework the engine to suit our LAMS power-to-weight ratio.
ZXMOTO also lists the 500F naked, using a 470 cc inline-four in a more upright, street-focused package. The 500F is claimed to produce 54 kW (72 hp) at 11,000 rpm and 48 Nm at 9500 rpm, with a 795 mm seat height, 175 kg kerb weight and a styling brief that leans more towards classic Japanese naked-bike inspiration than sharp-edged streetfighter aggression.
The fourth model currently shown globally is the MX250, a 249.9 cc single-cylinder motocross machine with a DOHC four-valve engine, KYB fully adjustable suspension, a twin-spar frame, 325 mm of ground clearance and a claimed net weight of 105 kg. That model also reflects Zhang Xue’s own background in motocross and race-team mechanics.
Australian model availability has not yet been confirmed, so it remains to be seen which of those machines UMI will bring to market first. The 820RR is the obvious hero product thanks to its WorldSSP profile, but the 500RR and 500F could be just as important if ZXMOTO is to build volume via the Australian learner market.
With UMI now providing the local distribution backbone, and with ZXMOTO already putting a race-winning motorcycle on the world stage, the brand’s Australian debut will be one worth watching closely.
The first ZXMOTO models are expected to start arriving in Australia and New Zealand from Spring 2026.
