Royal Enfield posts second straight million-plus sales year
Royal Enfield has posted another record result, recording 1,238,659 motorcycle sales in the Indian financial year running from April 1, 2025 to March 31, 2026. That follows the previous financial year, when the company first broke through the one million annual sales barrier with 1.09 million units, making this a second straight seven-figure year rather than a one-off spike.
The latest result also underscores the brand’s continued strength outside India. Royal Enfield says overseas sales rose 23 per cent in FY2025-26 to 131,316 units, while the Asia Pacific region recorded 8 per cent year-on-year growth. That came after FY2024-25 had already delivered export growth of 37 per cent and APAC growth of 13 per cent, reinforcing the sense of sustained expansion rather than a short-term surge.
For Australia, that broader momentum continues to be expressed through Urban Moto Imports, Royal Enfield’s distributor across Australia and New Zealand, as the brand steadily broadens its local footprint with a wider model spread and a stronger community presence
That local picture has been reinforced in recent months through a mix of product activity and retail support. The updated Meteor 350 has arrived in fresh colours and with feature upgrades from $8,190 ride-away, while the current Pure Motorcycling Sale Event runs from April 11 to May 31, with selected 350 models from $6,990 ride-away and a $500 genuine accessory bonus on selected 450 and 650 models.
Royal Enfield has also continued to widen the story beyond its entry-level singles. As seen at EICMA 2025, the company’s recent reveals included the Bullet 650, Classic 650 125th Anniversary Special Edition, and the Himalayan 450 Mana Black, all of which point to a range that is expanding across classic, twin-cylinder, adventure and custom-flavoured territory.
Closer to home, Royal Enfield’s community activity has also continued to build. The brand’s 2025 One Ride event drew more than 1,300 registrations across 44 organised rides in Australia and New Zealand, the highest regional participation to date.
Against that backdrop, the upcoming Busted Knuckles Series III Bike Build Off Unveiling at Hangar 5 next month gives the local story a timely next chapter
Royal Enfield built on its first million-unit breakthrough with a second straight record year, while the Australian business continues to gain traction through a mix of new models, sharper retail activity, custom engagement and rider community growth.
Manoj Gajarlawar – Head of Royal Enfield’s Asia Pacific operations
“Royal Enfield always sets high goals, and last year was no exception. We surpassed 1.2 million units in annual sales, achieving over 1 million units for the second consecutive year. This represents our best-ever annual sales performance in India and demonstrates our continued 8% growth in the Asia Pacific region. This achievement is even more significant as we celebrate the 125th anniversary of our brand philosophy of pure motorcycling. We will continue to strengthen our presence in the motorcycle markets of the 14 countries in the Asia Pacific region where we operate. In addition, we are focusing on Royal Enfield’s strong riding community. Through the rider engagement and experiences that each region is working on, our community continues to grow steadily. As we enter a new fiscal year and reach the special milestone of our 125th anniversary, we will continue to provide optimised global models and build an even stronger community.”
